| Starting price | Unlimited single-page Technical Audits: $0; Launch monitoring: $49/mo | Basic: $99/mo or $83/mo billed annually |
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| Primary job | Connect technical readiness, AI answers, recommendations, crawler activity, and referrals | Combine site auditing, site monitoring, rank tracking, backlinks, GSC, GA4, and AI visibility |
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| Free access | Unlimited single-page Technical Audits without signup or a credit card | Free SEO tools plus a 14-day platform trial without a credit card |
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| Technical Audit | SEO, AI Readiness, performance, security, and accessibility in one report | Site Audit checks more than 300 technical issues and supports unlimited recrawls |
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| Full-site audits | Launch+: up to 100 selected pages, automatic weekly coverage, and seven-day manual cadence | Project crawl limits vary by plan; unlimited recrawls are included |
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| AI Readiness | Dedicated eight-dimension page score with structural findings | No equivalent readiness score described in the first-party sources reviewed |
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| Tracked AI surfaces | ChatGPT, Claude, Perplexity, Gemini, and Google AI Overview on Launch+ | Pricing advertises ChatGPT, Gemini, Perplexity, Google AI Mode, and Copilot |
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| Prompt evidence | Mentions, citations, position, sentiment, competitors, and share of voice | Its help guide documents daily ChatGPT and Gemini mentions, citations, raw answers, and competitors |
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| Recommendations | Evidence-ranked actions connect audit, AI-answer, search, competitor, crawler, and referral data | Issue guidance, SEO tests, page segmentation, alerts, and change monitoring |
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| Crawler evidence | Sensor records recognized AI crawler visits by purpose and page | No equivalent AI-crawler visit log described in the sources reviewed |
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| AI referral evidence | Sensor records recognized AI referrals and landing pages directly | AI Traffic reports use connected GA4 data for summaries, trends, and landing pages |
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| Traditional rank tracking | Search Console and Bing evidence, without a classic keyword rank tracker | Rank Tracker with SERP history is included across paid plans |
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| Backlink monitoring | Not a backlink index or backlink-monitoring product | Backlink Tracker is part of the broader SEO workflow |
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| REST API | Public Technical Audit endpoint; authenticated workflows start on Launch | Read-only public API is currently in beta and available on Premium |
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| CLI | Launch+ workflows through the foglift-scan npm package | No first-party CLI documented in the product and API sources reviewed |
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| MCP server | Launch+ hosted MCP for audit, monitoring, and improvement workflows | No first-party MCP server documented in the sources reviewed |
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| Agency delivery | PDF audit export, API, CLI, MCP, webhooks, and Growth+ client portals | Unlimited users, PDF/CSV/Google Sheets exports, alerts, and higher-tier white label |
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