| Starting price | Unlimited single-page Technical Audits: $0; Launch monitoring: $49/mo | Free for up to 500 URLs; paid licence: $279/year |
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| Primary job | Connect technical readiness to AI-answer visibility, improvements, crawler activity, and referrals | Crawl a site deeply and inspect technical SEO, content, links, rendering, and extracted data |
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| Delivery model | Browser-based service with no local install for a Technical Audit | Installed desktop application for Windows, macOS, and Linux |
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| Single-page audit | Unlimited on Free, with no signup or credit card | Designed around a crawl; free edition can crawl up to 500 URLs |
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| Full-site audit | Launch+: up to 100 selected pages, automatic weekly coverage, and seven-day manual cadence | Paid licence removes the 500-URL crawl limit; practical scale depends on local resources |
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| AI Readiness | Dedicated 8-dimension page score with findings | No equivalent first-party readiness score |
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| AI Visibility monitoring | Free: Perplexity; Launch+: ChatGPT, Claude, Perplexity, Gemini, and Google AI Overview | Not a tracked answer-engine monitoring product |
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| AI prompts | Tracked buyer prompts measure mentions, citations, sentiment, position, and competitors | Connect OpenAI, Gemini, Anthropic, Ollama, or compatible endpoints to run prompts against crawl data |
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| Technical SEO depth | Metadata, headings, canonicals, links, structured data, performance, security, and accessibility findings | Deep crawl configuration, redirects, canonicals, JavaScript rendering, extraction, internal links, and integrations |
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| Accessibility | Dedicated Accessibility audit dimension | Paid axe-based accessibility auditing with JavaScript rendering |
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| Structured data | JSON-LD and Schema.org depth checks inside the Technical Audit | JSON-LD, Microdata, and RDFa extraction plus Schema.org and Google rich-result validation |
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| Performance | Performance findings and Core Web Vitals inside the Technical Audit | PageSpeed Insights integration can add Lighthouse and CrUX data at crawl scale |
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| Recommendations | Evidence-ranked actions connect audit, visibility, search, competitor, crawler, and referral data | Crawl issues, reports, exports, and optional AI analysis of crawl data |
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| Crawler and referral evidence | Sensor records recognized AI crawler visits by purpose and recognized AI referral traffic | No hosted AI-crawler and AI-referral analytics layer |
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| REST API | Public Technical Audit endpoint; API-key workflows start on Launch | No hosted product-data REST API documented; third-party APIs can enrich a local crawl |
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| CLI and automation | Launch+ workflows through the foglift-scan npm package | Paid command-line, headless, scheduled crawl, and export workflows |
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| MCP server | Launch+ hosted server for audit, monitoring, and improvement workflows | Paid local SEO Spider MCP for crawls, analysis, exports, and crawl-data access |
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| Report handoff | Shareable Technical Audit result and PDF export | Saved crawls, CSV or spreadsheet exports, reports, email attachments, and Looker Studio workflows |
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