Foglift
GEO Tool Comparison
Foglift vs Otterly: 2026 Comparison
Otterly.ai (“We otter know where your brand shows up on AI Search”) is a generative engine optimization platform used by 25,000+ marketing professionals, recognised as a Gartner Cool Vendor 2025 for AI in Marketing. Its Lite tier starts at $29/month but caps you at 15 prompts, 1 workspace, and 3 recommendations per month — and Google AI Mode plus Gemini are paid add-ons. Foglift combines a free unlimited SEO + GEO + AEO scan with AI-powered optimization guidance and ships API, CLI, and MCP access on every paid tier.
Choose Foglift if you need:
- ✓AI-powered action plans and content briefs, not capped at 3 recommendations per month
- ✓Combined SEO + GEO + AEO in one scan
- ✓API, CLI, and MCP access on all paid tiers
- ✓Free instant GEO + SEO scan — no credit card
- ✓Claude, Gemini, and AI Mode coverage with no add-ons
Choose Otterly if you need:
- ✓AI Prompt Research and citation source recommendations
- ✓Semrush App Center integration for existing Semrush teams
- ✓Google Looker Studio connector (Standard / Premium)
- ✓Multi-country tracking across 50+ regions
- ✓Established awards (Gartner Cool Vendor 2025, OMR Leader, G2 High Performer) plus enterprise customer logos (Roche, Auto1, BAT, IQVIA, eToro)
Feature-by-Feature Comparison
| Feature | Foglift | Otterly |
|---|---|---|
| Starting Price | Free ($0) | $29/mo (Lite — 15 prompts) |
| Free Scan / Audit | Yes — instant, no signup | No — 14-day trial only |
| SEO + GEO Combined | Yes — single unified report | No — GEO/AI search only |
| AI Engines Included (Lite) | Claude, ChatGPT, Perplexity, Google AI Overviews, Gemini | ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot |
| Google AI Mode + Gemini | Included on all plans | Paid add-on (both engines: $9 Lite / $59 Standard / $149 Premium) |
| Claude Coverage | Included on all plans | Not advertised |
| Search Prompts (entry tier) | No prompt cap — full website scans | 15 prompts/mo (Lite); 100 (Standard); 400 (Premium) |
| Workspaces (Lite) | Unlimited | 1 Workspace |
| Recommendations (Lite) | Unlimited | 3 per month |
| GEO URL Audits/mo | Unlimited | 1,000 (Lite) / 5,000 (Standard) / 10,000 (Premium) |
| Optimization Recommendations | Yes — AI-powered action plans | Yes — limited on Lite (3/mo) |
| Content Briefs | Yes — AI-generated | No |
| AEO Content Score | Yes — 8-dimension breakdown | No |
| Citation Tracking | Yes — sentiment + source breakdown | Yes |
| Sentiment Analysis | Yes — per-engine breakdown | Yes — brand position + sentiment |
| AI Keyword Research | Not yet | Yes — AI Prompt Research |
| Semrush Integration | No | Yes — Semrush App Center |
| Looker Studio Connector | No | Standard / Premium only |
| API Access | Yes — all paid tiers | Not advertised on public pricing |
| MCP Server | Yes — first-party (npm) | No |
| CLI Tool | Yes (npm: foglift-scan) | No |
| PDF Reports | Yes (free) | Yes |
| Security Headers Audit | Yes | No |
| Accessibility Audit | Yes — WCAG compliance | No |
| Performance Audit | Yes — Core Web Vitals | No |
| Countries / Regions | Global | 50+ |
| Annual Discount | No annual lock-in required | 15% off on annual |
| GDPR Compliance | Yes | Yes |
Pricing Comparison
Foglift
Free (full scan)$0
Launch (monthly)$49/mo
Growth (monthly)$129/mo
Enterprise (monthly)$299/mo
API, CLI, MCP included on all plans. No prompt limits on scans. Claude, Gemini, and AI Mode coverage included.
Otterly
Lite (15 prompts)$29/mo
Standard (100 prompts)$189/mo
Premium (400 prompts)$489/mo
15% off on annual ($25 / $160 / $422 per month equivalent). Google AI Mode + Gemini are a single paid add-on bundle ($9 Lite / $59 Standard / $149 Premium per month). +100 prompt packs at $99/mo (Standard / Premium only).
The Bottom Line
Foglift is the better choice if you want unlimited free scans, actionable recommendations without a 3-per-month cap, combined SEO + GEO + AEO analysis in one report, or developer tools (API, CLI, MCP) on every paid tier. Foglift also includes Claude, Gemini, and Google AI Mode coverage with no add-on fees — Otterly charges $9–$149/mo extra per engine.
Otterly.ai is a strong choice for marketing teams that already live inside Semrush, want a Looker Studio dashboard for executive reporting, or value Otterly's AI Prompt Research and citation source recommendations. Its 25,000+ user base and Gartner Cool Vendor 2025 nod give it real category credibility.
Watch out for: Otterly's $29/mo Lite tier looks inexpensive but caps you at 15 prompts, 1 workspace, and 3 recommendations per month. Add Google AI Mode and Gemini and the real entry cost typically lands well above $50/mo before you scale prompts.
Try Foglift — it's free
Get your AI Readiness + SEO score in 30 seconds. No signup, no credit card, no commitment.
Scan Your Website FreeFrequently asked questions
What is the main difference between Foglift and Otterly?
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Otterly.ai is a generative engine optimization platform used by 25,000+ marketing professionals (per otterly.ai, April 2026), recognised as a Gartner Cool Vendor 2025 for AI in Marketing. Its $29/mo Lite tier caps you at 15 prompts, 1 workspace, and 3 recommendations per month — and Google AI Mode plus Gemini are paid add-ons ($9–$149/mo each). Foglift offers free unlimited SEO + GEO + AEO scans, Claude/Gemini/AI Mode coverage with no add-ons, and developer tools (API, CLI, MCP) on every paid tier.
Is Foglift more affordable than Otterly?
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Foglift offers free unlimited Website Audits with no credit card required, and paid monitoring plans start at $49/mo. Otterly starts at $29/mo (Lite — 15 prompts). Foglift includes SEO analysis, AI Readiness scoring, API, CLI, and MCP access on all tiers.
Does Otterly offer a free plan?
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No, Otterly does not offer a free plan — it starts at $29/mo (Lite — 15 prompts). Foglift provides free unlimited Website Audits with no credit card and no trial expiration, so you can evaluate your site's SEO and AI Readiness scores before upgrading.
Which is better for SEO and AI search optimization: Foglift or Otterly?
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Foglift combines traditional SEO auditing with AI search readiness scoring (GEO) in a single tool — something most competitors, including Otterly, do not offer at this price point. If you need to understand how AI search engines like ChatGPT, Perplexity, and Gemini see your website, Foglift is purpose-built for that.
When should I choose Otterly over Foglift?
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Consider Otterly if you need: AI Prompt Research and citation source recommendations, Semrush App Center integration, Google Looker Studio connector (Standard/Premium), 50+ country tracking, established awards (Gartner Cool Vendor 2025, OMR Leader, G2 High Performer). Otterly is a strong choice for those specific use cases. Foglift is the better fit if you want free unlimited scans, combined SEO + GEO analysis, or developer tools (API, CLI, MCP).
How we compare
This comparison evaluates both tools across features, pricing, and AI search optimization capabilities. Our methodology draws on peer-reviewed research into what drives AI engine citations:
- Aggarwal et al., “How Search Engines Integrate AI Overviews,” KDD 2024 — found that structured data and entity clarity improve AI answer extraction rates.
- SE Ranking study of 129,000 domains (2025) — identified referring domains and brand web mentions as the strongest predictors of AI citations.
- Chatoptic correlation study (2025) — demonstrated only a 0.034 correlation between Google rank and ChatGPT citation, confirming AI visibility is an independent channel from traditional SEO.
- Zyppy freshness analysis (2025) — 71% of ChatGPT citations come from 2023–2025 content; pages updated within 30 days see a 3.2× citation lift.
Feature and pricing data is verified against each tool's public website. Last updated April 2026.
Sources & data freshness
Otterly.ai feature, pricing, and recognition claims on this page are sourced from Otterly's own public website on the dates noted; AI search behavioral data is sourced from peer-reviewed and industry research. We re-verify the comparison table quarterly and on every major Otterly pricing change.
- Otterly.ai homepage — tagline “We otter know where your brand shows up on AI Search,” user count “Trusted by 25,000+ Marketing Pros worldwide,” and engine list “ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, and Copilot.” Named case study companies on the homepage: Bacula Systems, Videoloft, Instant Commerce, and Neural. Trusted-by logo strip on the homepage: Roche, Opera, Auto1, BAT, Publicis Sapient, A1 Telekom, BenQ, Trimble, Valvoline, Visma, Check24, FAO, BAWAG, F-Secure, Avis Budget Group, and IQVIA. Named testimonial authors: Rebecca Anderson (Instant Commerce), Nikos Taskos (DOPE Studio), Omri Levin (eToro), Mat Bumann (AB3). otterly.ai, accessed 2026-05-03.
- Otterly.ai pricing page — tier names (Lite / Standard / Premium), monthly USD pricing ($29 / $189 / $489), prompt caps (15 / 100 / 400), included engines on the base tiers (ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot), Google AI Mode + Gemini as a single bundled add-on at $9 / $59 / $149 per month by tier (corrected from prior characterization as “$9–$149/mo each” — verified live 2026-05-03 that the add-on is one combined SKU covering both engines, priced per Otterly tier rather than per engine), annual pricing examples ($25 / $160 / $422 per month equivalent at the 15% discount), workspace and recommendation limits (1 / unlimited / unlimited and 3 / unlimited / unlimited), GEO URL audit caps (1,000 / 5,000 / 10,000), Looker Studio Connector on Standard and Premium, extra-prompts add-on at $99/mo (Standard / Premium only), and free trial confirmed for new users, otterly.ai/pricing, accessed 2026-05-03.
- Otterly.ai recognition (six awards, all displayed on the otterly.ai homepage badge strip): Gartner Cool Vendors in AI in Marketing 2025; G2 AI in Marketing Cool Vendor; G2 High Performer in Answer Engine Optimization; OMR Reviews Leader in AI Search Optimization; OMR Reviews Top Rated Generative Engine Optimization Tool; Tekpon Top SEO Software Q4 2025. The G2 AI in Marketing Cool Vendor and OMR Top Rated GEO Tool entries were missing from prior reconciles and are added here for completeness, accessed 2026-05-03.
- Aggarwal et al., “How Search Engines Integrate AI Overviews,” KDD 2024 — structured data and entity clarity improve AI answer extraction rates.
- SE Ranking, “A Study of 129,000 Domains: AI Search Citation Predictors,” 2025 — referring domains and brand web mentions are the strongest citation predictors.
- Chatoptic, “ChatGPT Citation Correlation Study,” 2025 — 0.034 correlation between Google rank and ChatGPT citation; AI visibility is an independent channel from traditional SEO.
- Zyppy, “ChatGPT Freshness Analysis,” 2025 — 71% of ChatGPT citations come from 2023–2025 content; pages updated within 30 days see 3.2× citation lift.
- Foglift product surface (pricing, AI engine coverage, MCP, CLI) verified against the live homepage and /pricing on 2026-05-03.
Last updated: 2026-05-03. Spot a stale data point? Tell us.