Foglift and Otterly both monitor AI search visibility, but they fit different operating models. Foglift is built for teams that want to find technical and content barriers, prioritize the work, and verify progress in one workflow. Otterly centers prompt research, marketing reporting, and visibility monitoring. Compare the workflow, included engines, implementation tools, and real entry cost for your team.
| Feature | Foglift | Otterly |
|---|---|---|
| Starting Price | Free ($0) | $29/mo (Lite, 15 prompts) |
| Free Technical Audit | Yes. Instant, no signup | 7-day product trial; no permanent free tier |
| Technical Audit + AI Visibility | Yes. Free broad audit plus paid monitoring | GEO URL audits plus paid monitoring and optimization |
| AI Engines Included (Lite) | ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews | ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot |
| Google AI Mode | Not a monitored engine; Google AI Overview is included | Paid add-on ($9 Lite / $59 Standard / $149 Premium monthly) |
| Gemini Coverage | Included in paid monitoring | Paid add-on ($9 Lite / $59 Standard / $149 Premium monthly) |
| Claude Coverage | Included in paid monitoring | Paid add-on ($29 Lite / $109 Standard / $439 Premium monthly) |
| Entry-Tier Usage | Unlimited free Technical Audits | 15 prompts/mo (Lite); 100 (Standard); 400 (Premium) |
| Entry paid workspace | 3 brands on Launch | 1 workspace on Lite |
| Recommendations | Action plans and content briefs | 3 per week on Lite; unlimited on Standard and Premium |
| Otterly GEO URL Audits/mo | Unlimited Technical Audits | 1,000 (Lite) / 5,000 (Standard) / 10,000 (Premium) |
| Optimization Recommendations | Yes. AI-powered action plans | Yes. Limited on Lite (3/week) |
| Content Briefs | Yes | Yes. Listed in Otterly's content-audit workflow |
| AI Readiness Score | Yes. 8-dimension breakdown | Page-level AI readiness and citation-potential scoring |
| Citation Tracking | Yes. Sentiment + source breakdown | Yes |
| Sentiment Analysis | Yes. Per-engine breakdown | Yes. Brand position + sentiment |
| AI Keyword Research | Not yet | Yes. AI Prompt Research |
| Semrush Integration | No | Yes. Semrush App Center |
| Looker Studio Connector | No | Standard / Premium only |
| API Access | Yes. All paid tiers | Standard / Premium only on public pricing |
| MCP Server | Yes. First-party (npm) | Monthly Standard / Premium rows list MCP; annual rows mark MCP coming soon |
| CLI Tool | Yes (npm: foglift-scan) | No |
| PDF Reports | Yes (free) | Yes |
| Security Headers Audit | Yes | No |
| Accessibility Audit | Yes. WCAG compliance | No |
| Performance Audit | Yes. Core Web Vitals | No |
| Countries / Regions | Global | 50+ |
| Annual Discount | No annual lock-in required | 15% off on annual |
| GDPR Compliance | Yes | Yes |
API, CLI, and MCP included on all paid plans. Free Technical Audits are unlimited. Paid monitoring covers ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
15% off on annual ($25 / $160 / $422 per month equivalent). Add-ons cost $9 Lite / $59 Standard / $149 Premium per month for Google AI Mode and Gemini. Claude costs $29 Lite / $109 Standard / $439 Premium per month. +100 prompt packs cost $99/mo on Standard and Premium.
Buyer-fit evidence
The useful question is not which vendor appears most often in a measurement panel. It is which workflow gets your team from evidence to a verified improvement with the fewest handoffs.
Best fit for moving from audit findings to shipped improvements
Start with an unlimited free Technical Audit, prioritize technical and content work, then monitor AI Visibility across five engines on paid plans. API, CLI, and MCP access support implementation and verification in the same workflow.
Best fit for marketing research and reporting workflows
Otterly combines prompt research, monitoring, content audits, and recommendations, with Semrush App Center distribution and a Looker Studio connector on Standard and Premium plans.
Foglift is a strong Otterly.ai alternative when you need a permanent free Technical Audit, broad AI Readiness scoring, and developer access through API, CLI, and MCP on paid plans. Otterly also offers prompt research, content audits, content briefs, and optimization recommendations, and it is a strong fit for teams committed to Semrush App Center or Looker Studio workflows.
Otterly's public pricing starts at $29/mo for Lite, with 15 prompts, 1 workspace, and 3 recommendations per week. Foglift starts with a free Technical Audit and public paid plans from $49/mo, with paid monitoring across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews plus API, CLI, and MCP access.
Foglift is the better choice if you want unlimited free Technical Audits, Technical Audit and AI Readiness analysis in one report, or developer tools (API, CLI, MCP) on every paid tier. Foglift also includes ChatGPT, Claude, Gemini, Perplexity, and Google AI Overview monitoring on paid plans. Otterly's base plans include ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot, while Google AI Mode, Gemini, and Claude are separate paid add-ons.
Otterly.ai is a strong choice for marketing teams that already live inside Semrush, want a Looker Studio dashboard for executive reporting, or value Otterly's AI Prompt Research, citation source recommendations, Looker Studio on Standard and Premium, or its Semrush App Center distribution.
Watch out for: Otterly's $29/mo Lite tier looks inexpensive but caps you at 15 prompts, 1 workspace, and 3 recommendations per week. Add Google AI Mode, Gemini, or Claude and the real entry cost rises before you scale prompts.
Get your AI Readiness score and technical findings in 30 seconds. No signup or credit card.
Run Free Technical AuditOtterly.ai feature, pricing, and recognition claims on this page are sourced from Otterly's own public website on the dates noted. Foglift product and pricing claims are verified against its live product surfaces. We re-verify the comparison table quarterly and on every major Otterly pricing change.
Last updated: 2026-07-25. Spot a stale data point? Tell us.