GEO & SEO Glossary

A scoring methodology that measures how citable your content is by AI search engines. Foglift's AEO score evaluates 8 dimensions including structured data richness, heading clarity, FAQ quality, and content depth.

A prioritized list of fixes generated by Foglift after scanning a website. Issues are ranked by severity and impact, with plain-English instructions for each fix.

A web crawler operated by an AI company to index content for their AI model. Examples include GPTBot (OpenAI), ClaudeBot (Anthropic), and PerplexityBot (Perplexity AI).

A search tool that generates answers using large language models rather than showing a list of links. Includes ChatGPT, Perplexity, Google AI Overview, Claude, and Gemini.

A metric that tracks how often and how favorably AI search engines mention your brand when answering relevant questions. Measured as a percentage across multiple AI models.

A link from one website to another. Traditionally one of the strongest SEO ranking signals. Less directly relevant to GEO, but correlated with content authority.

When an AI search engine references your brand name in its generated answer. Can be positive, neutral, or negative. Monitored through GEO monitoring tools.

An HTML tag that tells search engines which version of a page is the 'official' one. Prevents duplicate content issues that can hurt both SEO and GEO.

The practice of structuring statistics, quotes, and data points so AI engines can easily extract and cite them. Includes bold key facts, numbered lists, and clear attributions.

The percentage of times your brand or content is cited by an AI search engine when responding to relevant prompts. Higher citation rate = stronger AI visibility.

Anthropic's web crawler used to index content for Claude AI. Identified in robots.txt as 'ClaudeBot' or 'Claude-Web'.

An AI-generated document that recommends specific content changes to improve your GEO and AEO scores. Includes target prompts, content gaps, and structure recommendations.

How likely your content is to be cited by an AI engine. Determined by content structure, depth, authority signals, and formatting. Measured by the AEO Content Score.

A set of metrics defined by Google measuring real-world user experience: Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS).

Structured data that identifies specific entities (people, organizations, products, places) on your page. Helps AI models correctly identify and reference your brand.

A specific schema.org markup (FAQPage) that structures content as question-and-answer pairs. Highly valued by AI engines for generating direct answers.

The practice of optimizing your website to appear in AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. GEO focuses on structured data, entity markup, and citation-ready content.

The practice of regularly tracking how AI search engines mention your brand across different prompts and models. Foglift monitors ChatGPT, Perplexity, Google AI Overview, Claude, and Gemini.

Google's AI-generated answer box that appears at the top of search results for some queries. Pulls information from indexed web pages to provide direct answers.

OpenAI's web crawler used to index content for ChatGPT and other OpenAI products. Identified in robots.txt as 'GPTBot'. Blocking it prevents your content from appearing in ChatGPT answers.

A security header that forces browsers to use HTTPS. Missing HSTS is flagged by Foglift's security scan as it can hurt search rankings.

An open protocol that allows AI coding assistants (Claude Code, Cursor, Windsurf) to connect to external tools. Foglift's MCP server lets developers scan sites from their AI assistant.

HTML tags that provide metadata about a web page (title, description, Open Graph). Important for both SEO (search appearance) and social sharing (link previews).

A protocol for structuring metadata so that social media platforms and messaging apps can display rich link previews. Important for content shareability.

An AI-powered search engine that generates cited answers from the web. Notable for including source citations in its responses, making it valuable for measuring brand visibility.

Monitoring specific questions (prompts) that your customers ask AI engines, and tracking whether your brand appears in the answers. Core feature of GEO monitoring.

A text file that tells web crawlers which pages they can or cannot access on your site. Critical for GEO because blocking AI crawlers (GPTBot, ClaudeBot) means your content won't be indexed by AI models.

A collaborative vocabulary for structured data markup on web pages. Types include Organization, Product, FAQ, HowTo, Article, and more. Used by search engines and AI models to understand content.

The practice of optimizing your website to rank higher in traditional search engine results pages (SERPs). Focuses on backlinks, keywords, page speed, and technical factors.

The page displayed by a search engine after a user submits a query. Traditional SEO aims to rank pages higher on SERPs.

A standardized format for providing machine-readable information about a page. Uses schema.org vocabulary. JSON-LD is the preferred format for both Google and AI search engines.

A measure of how comprehensively a website covers a particular topic area. Sites with deep coverage across related subtopics are considered more authoritative by both search engines and AI models.

A periodic email summary of your AI visibility scores, trends, and notable changes. Available as weekly (Starter) or daily (Pro+) digests.

An HTTP callback that sends data to a specified URL when an event occurs. Foglift supports webhooks for scan.completed, score.dropped, and score.changed events.

A branded PDF report generated with your agency's logo and colors instead of Foglift's branding. Used by agencies to deliver client-facing SEO + GEO audits.