www.promotionproducts.com.au — Website Report
Scored 45/100 · Scanned with Foglift
promotionproducts.com.au: start with "Missing HSTS header". Addressing the 27 listed issues could raise its estimated score from 45 to 71.
Quick wins
~196 min total fix timehttps://www.promotionproducts.com.au/ · 2026-08-19
Scanned with Foglift · Technical Audit + AI Readiness analysis
AI Search Readiness Risk
Your AI Readiness score of 46/100 identifies technical and content barriers that may make this page harder for AI systems to access, understand, or reuse. It does not show whether AI assistants recommend or cite your site. Check answer-level AI visibility →
AI Action Plan
Website Analysis for https://www.promotionproducts.com.au Your site scores 45/100 overall. AI Readiness is 46/100 — there's significant room to improve the technical, content, and authority signals that help AI systems access, understand, and reuse the page. We found 4 critical issues and 16 warnings. Here's your prioritized action plan:
FIX FIRST (Critical): 1. Missing HSTS header — Enable HTTP Strict Transport Security to force HTTPS connections.
2. Missing Content Security Policy header — Add a Content-Security-Policy header to prevent XSS and injection attacks. 3. 16 images missing alt text — Found 16 of 93 images without alt attributes. Alt text is critical for accessibility (screen readers) and SEO (image search). 4. 7 render-blocking scripts — 7 scripts without async or defer attributes. These block page rendering. Add defer or async to non-critical scripts. QUICK WINS (Warnings): 1. No FAQ section found — A clear Frequently Asked
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AI Readiness
Technical and authority signals that support AI systems in accessing, understanding, and reusing your content
Technical Issues
A clear Frequently Asked Questions section presents important questions and answers in a directly extractable format. Add one when it reflects real customer questions, and keep each answer factual and self-contained.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What does your company do?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We provide [your service]. Our solution helps..."
}
}]
}
</script>Your site is missing identity markup that tells AI engines "we are [Company X], and here's what we do." Adding this helps AI assistants recognize your brand as an authority and recommend you by name.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Company",
"url": "https://yoursite.com",
"logo": "https://yoursite.com/logo.png",
"sameAs": [
"https://twitter.com/yourhandle",
"https://linkedin.com/company/yourcompany",
"https://github.com/yourorg"
],
"contactPoint": {
"@type": "ContactPoint",
"email": "hello@yoursite.com",
"contactType": "customer service"
}
}
</script>Pro tip: The biggest drivers of AI visibility are brand mentions and domain authority — not just technical setup. Set up Free monitoring →
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SEO & Technical Issues (25)
Enable HTTP Strict Transport Security to force HTTPS connections.
# Nginx:
add_header Strict-Transport-Security "max-age=31536000; includeSubDomains" always;
# Apache (.htaccess):
Header always set Strict-Transport-Security "max-age=31536000; includeSubDomains"
# Next.js (next.config.js headers):
{ key: 'Strict-Transport-Security', value: 'max-age=31536000; includeSubDomains' }Add a Content-Security-Policy header to prevent XSS and injection attacks.
# Nginx:
add_header Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline'; style-src 'self' 'unsafe-inline';" always;
# Apache (.htaccess):
Header set Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline'; style-src 'self' 'unsafe-inline';"
# Next.js (next.config.js headers):
{ key: 'Content-Security-Policy', value: "default-src 'self'; script-src 'self' 'unsafe-inline'" }Found 16 of 93 images without alt attributes. Alt text is critical for accessibility (screen readers) and SEO (image search).
7 scripts without async or defer attributes. These block page rendering. Add defer or async to non-critical scripts.
Set X-Content-Type-Options: nosniff to prevent MIME-type sniffing.
# Nginx:
add_header X-Content-Type-Options "nosniff" always;
# Next.js (next.config.js headers):
{ key: 'X-Content-Type-Options', value: 'nosniff' }Set X-Frame-Options to prevent clickjacking attacks.
# Nginx:
add_header X-Frame-Options "SAMEORIGIN" always;
# Next.js (next.config.js headers):
{ key: 'X-Frame-Options', value: 'SAMEORIGIN' }Add a Referrer-Policy header to control information leakage.
# Nginx:
add_header Referrer-Policy "strict-origin-when-cross-origin" always;
# Next.js (next.config.js headers):
{ key: 'Referrer-Policy', value: 'strict-origin-when-cross-origin' }Add a Permissions-Policy header to control browser feature access.
# Nginx:
add_header Permissions-Policy "camera=(), microphone=(), geolocation=()" always;
# Next.js (next.config.js headers):
{ key: 'Permissions-Policy', value: 'camera=(), microphone=(), geolocation=()' }Your title is 72 characters. Keep it under 60 for best display in search results.
Missing og:title, og:description, og:image. Add these for better social media sharing previews on Facebook, LinkedIn, and Twitter.
<meta property="og:title" content="Your Page Title">
<meta property="og:description" content="Description for social sharing">
<meta property="og:image" content="https://yoursite.com/og-image.jpg">
<meta property="og:url" content="https://yoursite.com/page">
<meta property="og:type" content="website">Add a canonical link to prevent duplicate content issues in search engines.
<link rel="canonical" href="https://yoursite.com/current-page">1 of 93 images have no alt attribute. Screen readers cannot describe these images to visually impaired users.
Form inputs should have associated labels or aria-label attributes so screen readers can identify them.
Heading hierarchy jumps from H2 to H4. Don't skip heading levels — this confuses screen readers and assistive technology.
Some text appears to use light colors that may not have sufficient contrast against the background. WCAG requires a minimum 4.5:1 contrast ratio.
Server responded in 1.3s. Aim for under 200ms TTFB. Consider caching, CDN, or server-side optimizations.
Your HTML is 211KB. Large HTML documents take longer to parse. Consider lazy loading content or splitting into multiple pages.
Loading 23 CSS files. Each blocks rendering. Consider combining stylesheets or inlining critical CSS.
92 images don't use loading="lazy". Add lazy loading to below-the-fold images to improve initial page load.
Add twitter:card meta tags for optimized appearance when your pages are shared on Twitter/X.
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Your Page Title">
<meta name="twitter:description" content="A compelling description">
<meta name="twitter:image" content="https://yoursite.com/twitter-image.jpg">Add a <nav> element to help screen reader users quickly find the navigation. This is a WCAG 2.4.1 requirement.
<!-- Wrap your navigation in a <nav> element -->
<nav aria-label="Main navigation">
<ul>
<li><a href="/">Home</a></li>
<li><a href="/about">About</a></li>
<li><a href="/contact">Contact</a></li>
</ul>
</nav>Add a <main> element to identify the primary content area. Screen reader users use this to skip navigation.
<!-- Wrap your primary content in a <main> element -->
<main id="main-content">
<h1>Page Title</h1>
<p>Your primary content here...</p>
</main>Add a 'Skip to main content' link at the top of the page so keyboard users can bypass repetitive navigation.
<!-- Add as the first element inside <body> -->
<a href="#main-content" class="sr-only focus:not-sr-only focus:absolute focus:top-2 focus:left-2 focus:z-50 focus:px-4 focus:py-2 focus:bg-blue-600 focus:text-white focus:rounded">
Skip to main content
</a>
<!-- Add id to your main content area -->
<main id="main-content">
...
</main>Add <link rel='preconnect'> for critical third-party domains to reduce connection setup time.
<!-- Add to <head> for your critical third-party domains -->
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="dns-prefetch" href="https://cdn.example.com">Found 38 HTML comments. Remove unnecessary comments in production to reduce file size.
Your Potential Score
45
Now
71
Estimated potential
+26 points estimated improvement from addressing 27 listed issues
Estimate based on the measured category scores and the issues listed in this audit.
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What This Score Means for You
Security gaps — Missing security headers may flag your site as unsafe in browsers, hurting trust and conversions.
Slow loading — Sites loading in 3+ seconds lose 53% of mobile visitors (Google data).
Most of these issues have simple, copy-paste fixes. Check the code snippets above for quick solutions.
Security score: 0/100
Most security issues are 5-minute fixes — adding HTTP headers to your server config. Check the code fixes above for the exact headers to add — we include copy-paste code for Nginx, Apache, Vercel, and Netlify.
Score of 0 means your site has no security headers at all. Browsers may show security warnings to visitors.
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