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www.mercha.com.au — Website Report

Scored 68/100 · Scanned with Foglift

D
OverallOverall Score — weighted average of all category scores

mercha.com.au scored 68. Addressing the 17 listed issues could raise its estimated score to 82.

2 critical14 warnings17 total issues

Quick wins

~151 min total fix time
1AI search engines can't read your site~2m
2Missing Referrer Policy header~2m
3Missing Permissions Policy header~2m

https://www.mercha.com.au/ · 2026-08-19

Scanned with Foglift · Technical Audit + AI Readiness analysis

AI Action Plan

Website Analysis for https://www.mercha.com.au Your site scores 68/100 overall. AI Readiness is 63/100 — there's significant room to improve the technical, content, and authority signals that help AI systems access, understand, and reuse the page. We found 2 critical issues and 14 warnings. Here's your prioritized action plan:

FIX FIRST (Critical): 1. AI search engines can't read your site — Your site blocks 4 AI crawlers (GPTBot, ClaudeBot, Google-Extended...). This means ChatGPT, Perplexity, and other AI assistants won't recommend your site in their answers. Ask your developer to update the robots.txt file to allow these crawlers.

2. 4 images missing alt text — Found 4 of 213 images without alt attributes. Alt text is critical for accessibility (screen readers) and SEO (image search). QUICK WINS (Warnings): 1. No FAQ section found — A clear Frequently Asked Questions section presents important questions and answers in a directly extractable format. Add one when it reflects real customer questions, and keep each answer factual and self-contained. 2. Missing Referrer Policy header — Add a Referrer-Policy header to control

15 more critical fixes + quick wins in your full report

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AI Readiness

Technical and authority signals that support AI systems in accessing, understanding, and reusing your content

63D
Technical54
Authority71
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100
Brand Mentions
Found 20+ web mentions of "mercha"
49
Domain Authority
PageRank: 2.6/10, 13+ external references
10
Content Freshness
1 pages in sitemap but none updated recently
54
Technical Readiness
Moderate technical readiness — some improvements possible

Technical Issues

AI search engines can't read your sitecritical~2 min fix

Your site blocks 4 AI crawlers (GPTBot, ClaudeBot, Google-Extended...). This means ChatGPT, Perplexity, and other AI assistants won't recommend your site in their answers. Ask your developer to update the robots.txt file to allow these crawlers.

Quick Fix
# Add to your robots.txt to allow AI crawlers:
User-agent: GPTBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /
Allow AI crawlers to index your content so you appear in ChatGPT, Perplexity, and Google AI Overviews.
No FAQ section foundwarning~15 min fix

A clear Frequently Asked Questions section presents important questions and answers in a directly extractable format. Add one when it reflects real customer questions, and keep each answer factual and self-contained.

Quick Fix
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What does your company do?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "We provide [your service]. Our solution helps..."
    }
  }]
}
</script>
FAQPage schema labels questions and answers in a machine-readable format, making the page easier for search and AI systems to extract accurately.

How does AI see Mercha?

When users ask AI about your industry, are you recommended?

G
C
P
Ge
A

Start with weekly Perplexity checks for Mercha. Paid plans add ChatGPT, Google AI Overview, Gemini, and Claude.

SEO & Technical Issues (15)

4 images missing alt textcriticalSEO

Found 4 of 213 images without alt attributes. Alt text is critical for accessibility (screen readers) and SEO (image search).

Missing Referrer Policy headerwarningSecurity~2 min fix

Add a Referrer-Policy header to control information leakage.

Quick Fix
# Nginx:
add_header Referrer-Policy "strict-origin-when-cross-origin" always;

# Next.js (next.config.js headers):
{ key: 'Referrer-Policy', value: 'strict-origin-when-cross-origin' }
Controls how much referrer information is sent with requests, protecting user privacy.
Missing Permissions Policy headerwarningSecurity~2 min fix

Add a Permissions-Policy header to control browser feature access.

Quick Fix
# Nginx:
add_header Permissions-Policy "camera=(), microphone=(), geolocation=()" always;

# Next.js (next.config.js headers):
{ key: 'Permissions-Policy', value: 'camera=(), microphone=(), geolocation=()' }
Permissions-Policy restricts which browser features your site can use, reducing attack surface.
Title tag too longwarningSEO

Your title is 77 characters. Keep it under 60 for best display in search results.

Multiple H1 headings foundwarningSEO

Found 2 H1 headings. Best practice is to have exactly one H1 per page for clear content hierarchy.

2% of images lack alt textwarningAccessibility

4 of 213 images have no alt attribute. Screen readers cannot describe these images to visually impaired users.

3 form inputs may lack labelswarningAccessibility

Form inputs should have associated labels or aria-label attributes so screen readers can identify them.

Skipped heading levelwarningAccessibility

Heading hierarchy jumps from H2 to H4. Don't skip heading levels — this confuses screen readers and assistive technology.

Potential low contrast textwarningAccessibility

Some text appears to use light colors that may not have sufficient contrast against the background. WCAG requires a minimum 4.5:1 contrast ratio.

Large HTML documentwarningPerformance

Your HTML is 410KB. Large HTML documents take longer to parse. Consider lazy loading content or splitting into multiple pages.

10 third-party scripts loadedwarningPerformance

Your page loads 10 scripts from external domains. Consider auditing trackers and widgets and deferring non-critical ones.

3 render-blocking scriptswarningPerformance

3 scripts without async or defer attributes. These block page rendering. Add defer or async to non-critical scripts.

6 external stylesheetswarningPerformance

Loading 6 CSS files. Each blocks rendering. Consider combining stylesheets or inlining critical CSS.

60 images without lazy loadingwarningPerformance

60 images don't use loading="lazy". Add lazy loading to below-the-fold images to improve initial page load.

HTML contains many commentsinfoPerformance

Found 32 HTML comments. Remove unnecessary comments in production to reduce file size.

Your Potential Score

68

Now

82

Estimated potential

+14 points estimated improvement from addressing 17 listed issues

Estimate based on the measured category scores and the issues listed in this audit.

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Industry Benchmark

SEO
Avg: 62+20Ahead
AI Readiness
Avg: 35+28Ahead
Performance
Avg: 55-3Behind
Security
Avg: 40+35Ahead
Accessibility
Avg: 68+1On par

Based on 120+ websites scanned across industries. See full benchmark report →

What This Score Means for You

Readiness gaps — This Technical Audit found barriers that can make your page harder for AI systems to access, understand, or reuse. It does not measure citations, recommendations, or answer-level visibility.

Slow loading — Sites loading in 3+ seconds lose 53% of mobile visitors (Google data).

Most of these issues have simple, copy-paste fixes. Check the code snippets above for quick solutions.

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