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incomplete.io — Website Report

Scored 69/100 · Scanned with Foglift

D
Site Technical Health

Mean of SEO, Performance, Security, and Accessibility.

incomplete.io scored 69. Addressing the 22 listed issues could raise its estimated score to 87.

3 critical16 warnings22 total issues

Quick wins

~158 min total fix time
1Missing HSTS header~2m
2Missing X-Content-Type-Options header~2m
3Missing X-Frame-Options header~2m

https://incomplete.io/ · 2026-11-05

Scanned with Foglift · Technical Audit + AI Readiness analysis

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AI Readiness

Technical and authority signals that support AI systems in accessing, understanding, and reusing your content

73C

Some external data sources were unavailable. Score is based on partial data.

Technical47
Authority94
Set up all 6 tiers free →
100
Brand Mentions
Found 20+ web mentions of "incomplete"
—
Domain Authority
Authority pending
38
Content Freshness
30 pages in sitemap but none updated recently
47
Technical Readiness
Low technical readiness — missing key AI-friendly markup

Technical Issues

No FAQ section foundwarning~15 min fix

A clear Frequently Asked Questions section presents important questions and answers in a directly extractable format. Add one when it reflects real customer questions, and keep each answer factual and self-contained.

Quick Fix
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What does your company do?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "We provide [your service]. Our solution helps..."
    }
  }]
}
</script>
Add an FAQ only when it reflects real customer questions. Never add one solely to contact, about, legal, or listing/index pages. FAQPage schema labels genuine questions and answers in a machine-readable format, making the page easier for search and AI systems to extract accurately.
Page content is too thin for AIwarning

Your page has very few headings and paragraphs. AI assistants need well-organized, text-rich content to understand and recommend your site. Add clear headings, descriptive paragraphs, and detailed information about your offerings.

AI doesn't know who you areinfo~10 min fix

Your site is missing identity markup that tells AI engines "we are [Company X], and here's what we do." Adding this helps AI assistants recognize your brand as an authority and recommend you by name.

Quick Fix
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Company",
  "url": "https://yoursite.com",
  "logo": "https://yoursite.com/logo.png",
  "sameAs": [
    "https://twitter.com/yourhandle",
    "https://linkedin.com/company/yourcompany",
    "https://github.com/yourorg"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "email": "hello@yoursite.com",
    "contactType": "customer service"
  }
}
</script>
Entity markup tells AI models who you are, making them more likely to cite your brand accurately.
Page summary too short for AIinfo~5 min fix

Your meta description is under 80 characters. AI engines use this as a quick summary of your page. Write a clear, factual description (120-160 characters) that explains what your business does and why it matters.

Quick Fix
<!-- Aim for 120-160 characters with clear, factual information -->
<meta name="description" content="[Your Company] provides [specific service] for [target audience]. Founded in [year], we serve [number]+ customers with [key differentiator].">
AI models extract meta descriptions to understand what your business does. Make it factual and specific.

How does AI see Incomplete?

When users ask AI about your industry, are you recommended?

G
C
P
Ge
A

Start with weekly Perplexity checks for Incomplete. Paid plans add ChatGPT, Google AI Overview, Gemini, and Claude.

SEO & Technical Issues (18)

Missing HSTS headercriticalSecurity~2 min fix

Enable HTTP Strict Transport Security to force HTTPS connections.

Quick Fix
# Nginx:
add_header Strict-Transport-Security "max-age=31536000; includeSubDomains" always;

# Apache (.htaccess):
Header always set Strict-Transport-Security "max-age=31536000; includeSubDomains"

# Next.js (next.config.js headers):
{ key: 'Strict-Transport-Security', value: 'max-age=31536000; includeSubDomains' }
HSTS forces browsers to use HTTPS, preventing downgrade attacks and cookie hijacking.
Missing Content Security Policy headercriticalSecurity~5 min fix

Add a Content-Security-Policy header to prevent XSS and injection attacks.

Quick Fix
# Nginx:
add_header Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline'; style-src 'self' 'unsafe-inline';" always;

# Apache (.htaccess):
Header set Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline'; style-src 'self' 'unsafe-inline';"

# Next.js (next.config.js headers):
{ key: 'Content-Security-Policy', value: "default-src 'self'; script-src 'self' 'unsafe-inline'" }
Content-Security-Policy prevents XSS attacks by controlling which resources the browser can load.
100% of images lack alt textcriticalAccessibility

1 of 1 images have no alt attribute. Screen readers cannot describe these images to visually impaired users.

Missing X-Content-Type-Options headerwarningSecurity~2 min fix

Set X-Content-Type-Options: nosniff to prevent MIME-type sniffing.

Quick Fix
# Nginx:
add_header X-Content-Type-Options "nosniff" always;

# Next.js (next.config.js headers):
{ key: 'X-Content-Type-Options', value: 'nosniff' }
Prevents browsers from MIME-type sniffing, which can lead to security vulnerabilities.
Missing X-Frame-Options headerwarningSecurity~2 min fix

Set X-Frame-Options to prevent clickjacking attacks.

Quick Fix
# Nginx:
add_header X-Frame-Options "SAMEORIGIN" always;

# Next.js (next.config.js headers):
{ key: 'X-Frame-Options', value: 'SAMEORIGIN' }
X-Frame-Options prevents clickjacking by controlling who can embed your page in an iframe.
Missing Referrer Policy headerwarningSecurity~2 min fix

Add a Referrer-Policy header to control information leakage.

Quick Fix
# Nginx:
add_header Referrer-Policy "strict-origin-when-cross-origin" always;

# Next.js (next.config.js headers):
{ key: 'Referrer-Policy', value: 'strict-origin-when-cross-origin' }
Controls how much referrer information is sent with requests, protecting user privacy.
Missing Permissions Policy headerwarningSecurity~2 min fix

Add a Permissions-Policy header to control browser feature access.

Quick Fix
# Nginx:
add_header Permissions-Policy "camera=(), microphone=(), geolocation=()" always;

# Next.js (next.config.js headers):
{ key: 'Permissions-Policy', value: 'camera=(), microphone=(), geolocation=()' }
Permissions-Policy restricts which browser features your site can use, reducing attack surface.
Missing canonical URLwarningSEO~3 min fix

Add a canonical link to prevent duplicate content issues in search engines.

Quick Fix
<link rel="canonical" href="https://yoursite.com/current-page">
Canonical URLs prevent duplicate content issues by telling search engines which version of a page is the original.
1 image missing alt textwarningSEO

Found 1 of 1 images without alt attributes. Alt text is critical for accessibility (screen readers) and SEO (image search).

No H2 subheadingswarningSEO

Add H2 subheadings to organize your content. Good heading hierarchy helps search engines understand your page structure.

No robots.txt filewarningSEO~5 min fix

Your site is missing a robots.txt file. This file tells search engines which pages to crawl. Create one at your site root.

Quick Fix
User-agent: *
Allow: /

Sitemap: https://yoursite.com/sitemap.xml
robots.txt tells search engines which pages to crawl. Place it at your site root (e.g., yoursite.com/robots.txt).
6 external stylesheetswarningPerformance

Loading 6 CSS files. Each blocks rendering. Consider combining stylesheets or inlining critical CSS.

Heading ClaritywarningAI Readiness

No subheadings found. AI engines need clear sections to extract relevant answers.

FAQ QualitywarningAI Readiness

No FAQ section, schema, or Q&A patterns found. FAQ content is among the most-cited by AI engines.

Entity IdentitywarningAI Readiness

No Organization, Person, or LocalBusiness schema found. Define your entity identity.

Content DepthwarningAI Readiness

Very thin content. AI engines rarely cite pages with less than 300 words.

Structured DatawarningAI Readiness

Has Microdata but JSON-LD is preferred by AI engines for easier parsing.

No skip navigation linkinfoAccessibility~5 min fix

Add a 'Skip to main content' link at the top of the page so keyboard users can bypass repetitive navigation.

Quick Fix
<!-- Add as the first element inside <body> -->
<a href="#main-content" class="sr-only focus:not-sr-only focus:absolute focus:top-2 focus:left-2 focus:z-50 focus:px-4 focus:py-2 focus:bg-blue-600 focus:text-white focus:rounded">
  Skip to main content
</a>

<!-- Add id to your main content area -->
<main id="main-content">
  ...
</main>
Skip links let keyboard users bypass repetitive navigation and jump straight to content.

Your Potential Score

69

Now

87

Estimated potential

+18 points estimated improvement from addressing 22 listed issues

Estimate based on the measured category scores and the issues listed in this audit.

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Industry Benchmark

SEO
Avg: 62+26Ahead
AI Readiness
Avg: 35+38Ahead
Performance
Avg: 55+37Ahead
Security
Avg: 40-40At risk
Accessibility
Avg: 68+26Ahead

Based on 120+ websites scanned across industries. See full benchmark report →

What This Score Means for You

Security gaps — Missing security headers may flag your site as unsafe in browsers, hurting trust and conversions.

Most of these issues have simple, copy-paste fixes. Check the code snippets above for quick solutions.

Security score: 0/100

Most security issues are 5-minute fixes — adding HTTP headers to your server config. Check the code fixes above for the exact headers to add — we include copy-paste code for Nginx, Apache, Vercel, and Netlify.

Score of 0 means your site has no security headers at all. Browsers may show security warnings to visitors.

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