economist.com — Website Report
Scored 77/100 · Scanned with Foglift
economist.com scored 77. Addressing the 10 listed issues could raise its estimated score to 86.
Quick wins
~87 min total fix timehttps://economist.com/ · 2026-08-28
Scanned with Foglift · Technical Audit + AI Readiness analysis
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AI Readiness
Technical and authority signals that support AI systems in accessing, understanding, and reusing your content
Some external data sources were unavailable. Score is based on partial data.
Technical Issues
Your site blocks 7 AI crawlers (GPTBot, ChatGPT-User, Claude-Web...). This means ChatGPT, Perplexity, and other AI assistants won't recommend your site in their answers. Ask your developer to update the robots.txt file to allow these crawlers.
# Add to your robots.txt to allow AI crawlers:
User-agent: GPTBot
Allow: /
User-agent: ChatGPT-User
Allow: /
User-agent: ClaudeBot
Allow: /
User-agent: PerplexityBot
Allow: /
User-agent: Google-Extended
Allow: /A clear Frequently Asked Questions section presents important questions and answers in a directly extractable format. Add one when it reflects real customer questions, and keep each answer factual and self-contained.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What does your company do?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We provide [your service]. Our solution helps..."
}
}]
}
</script>Your site is missing identity markup that tells AI engines "we are [Company X], and here's what we do." Adding this helps AI assistants recognize your brand as an authority and recommend you by name.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Company",
"url": "https://yoursite.com",
"logo": "https://yoursite.com/logo.png",
"sameAs": [
"https://twitter.com/yourhandle",
"https://linkedin.com/company/yourcompany",
"https://github.com/yourorg"
],
"contactPoint": {
"@type": "ContactPoint",
"email": "hello@yoursite.com",
"contactType": "customer service"
}
}
</script>How does AI see Economist?
When users ask AI about your industry, are you recommended?
Start with weekly Perplexity checks for Economist. Paid plans add ChatGPT, Google AI Overview, Gemini, and Claude.
SEO & Technical Issues (7)
Enable HTTP Strict Transport Security to force HTTPS connections.
# Nginx:
add_header Strict-Transport-Security "max-age=31536000; includeSubDomains" always;
# Apache (.htaccess):
Header always set Strict-Transport-Security "max-age=31536000; includeSubDomains"
# Next.js (next.config.js headers):
{ key: 'Strict-Transport-Security', value: 'max-age=31536000; includeSubDomains' }Every page should have exactly one H1 heading that describes the main topic. This is important for SEO and accessibility.
<h1>Your Main Page Heading</h1>
<!-- Only use one H1 per page. Make it descriptive and include your target keyword. -->Found 48 of 105 images without alt attributes. Alt text is critical for accessibility (screen readers) and SEO (image search).
Your site is missing a sitemap.xml file. Sitemaps help search engines discover and index all your pages. Submit one to Google Search Console.
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://yoursite.com/</loc>
<lastmod>2026-03-15</lastmod>
<priority>1.0</priority>
</url>
<url>
<loc>https://yoursite.com/about</loc>
<lastmod>2026-03-15</lastmod>
<priority>0.8</priority>
</url>
</urlset>48 of 105 images have no alt attribute. Screen readers cannot describe these images to visually impaired users.
Your HTML is 596KB. Large HTML documents take longer to parse. Consider lazy loading content or splitting into multiple pages.
26 images don't use loading="lazy". Add lazy loading to below-the-fold images to improve initial page load.
Your Potential Score
77
Now
86
Estimated potential
+9 points estimated improvement from addressing 10 listed issues
Estimate based on the measured category scores and the issues listed in this audit.
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What This Score Means for You
Readiness gaps — This Technical Audit found barriers that can make your page harder for AI systems to access, understand, or reuse. It does not measure citations, recommendations, or answer-level visibility.
Most of these issues have simple, copy-paste fixes. Check the code snippets above for quick solutions.