dyson.com — Website Report

Scored 60/100 · Scanned with Foglift

Site Technical Health

Mean of SEO, Performance, Security, and Accessibility.

dyson.com scored 60. Addressing the 16 listed issues could raise its estimated score to 83.

SEO

AI ReadinessUnavailable

Performance

Security

Accessibility

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5 critical8 warnings16 total issues

Quick wins

~142 min total fix time

1Missing Permissions Policy header~2m

2Missing Content Security Policy header~5m

3Missing Twitter Card tags~5m

https://dyson.com/ · 2026-04-02

Scanned with Foglift · Technical Audit + AI Readiness analysis

AI Action Plan

Website Analysis for https://dyson.com Your site scores 60/100 overall, but AI engines may be missing you. Your AI Search Readiness is 90/100, and AI Citability is 53/100 — there's significant room to improve how ChatGPT, Perplexity, and Gemini surface your brand. We found 5 critical issues and 8 warnings. Here's your prioritized action plan:

FIX FIRST (Critical): 1. Missing Content Security Policy header — Add a Content-Security-Policy header to prevent XSS and injection attacks.

2. 9 images missing alt text — Found 9 of 40 images without alt attributes. Alt text is critical for accessibility (screen readers) and SEO (image search). 3. Slow server response — Server responded in 5.1s. Aim for under 200ms Time to First Byte (TTFB). Check your server configuration, database queries, and hosting performance. 4. 20 external scripts loaded — Your page loads 20 external JavaScript files. Each requires a network request. Bundle scripts and defer non-critical ones to improve load

12 more critical fixes + quick wins in your full report

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AI Search Readiness

Technical and content signals that affect whether AI systems can access, understand, and reuse your page

No FAQ section foundwarning~15 min fix

AI assistants love Q&A content — it's the easiest format for them to extract and quote. Add a Frequently Asked Questions section to your page, and you'll significantly increase your chances of being cited in AI-generated answers.

Quick Fix

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What does your company do?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "We provide [your service]. Our solution helps..."
    }
  }]
}
</script>

Add an FAQ only when it reflects real customer questions. Never add one solely to contact, about, legal, or listing/index pages. FAQPage schema labels genuine questions and answers in a machine-readable format, making the page easier for search and AI systems to extract accurately.

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SEO & Technical Issues (15)

Missing Content Security Policy headercriticalSecurity~5 min fix

Add a Content-Security-Policy header to prevent XSS and injection attacks.

Quick Fix

# Nginx:
add_header Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline'; style-src 'self' 'unsafe-inline';" always;

# Apache (.htaccess):
Header set Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline'; style-src 'self' 'unsafe-inline';"

# Next.js (next.config.js headers):
{ key: 'Content-Security-Policy', value: "default-src 'self'; script-src 'self' 'unsafe-inline'" }

Content-Security-Policy prevents XSS attacks by controlling which resources the browser can load.

9 images missing alt textcriticalSEO

Found 9 of 40 images without alt attributes. Alt text is critical for accessibility (screen readers) and SEO (image search).

Slow server responsecriticalPerformance

Server responded in 5.1s. Aim for under 200ms Time to First Byte (TTFB). Check your server configuration, database queries, and hosting performance.

20 external scripts loadedcriticalPerformance

Your page loads 20 external JavaScript files. Each requires a network request. Bundle scripts and defer non-critical ones to improve load time.

15 render-blocking scriptscriticalPerformance

15 scripts without async or defer attributes. These block page rendering. Add defer or async to non-critical scripts.

Missing Permissions Policy headerwarningSecurity~2 min fix

Add a Permissions-Policy header to control browser feature access.

Quick Fix

# Nginx:
add_header Permissions-Policy "camera=(), microphone=(), geolocation=()" always;

# Next.js (next.config.js headers):
{ key: 'Permissions-Policy', value: 'camera=(), microphone=(), geolocation=()' }

Permissions-Policy restricts which browser features your site can use, reducing attack surface.

Title tag too longwarningSEO

Your title is 62 characters. Keep it under 60 for best display in search results.

Meta description too longwarningSEO

Your description is 174 characters. Keep it under 160 for best display.

Missing Open Graph tagswarningSEO~10 min fix

Missing og:image. Add these for better social media sharing previews on Facebook, LinkedIn, and Twitter.

Quick Fix

<meta property="og:title" content="Your Page Title">
<meta property="og:description" content="Description for social sharing">
<meta property="og:image" content="https://yoursite.com/og-image.jpg">
<meta property="og:url" content="https://yoursite.com/page">
<meta property="og:type" content="website">

Open Graph tags control how your page looks when shared on Facebook, LinkedIn, and other social platforms.

23% of images lack alt textwarningAccessibility

9 of 40 images have no alt attribute. Screen readers cannot describe these images to visually impaired users.

Large HTML documentwarningPerformance

Your HTML is 324KB. Large HTML documents take longer to parse. Consider lazy loading content or splitting into multiple pages.

24 images without lazy loadingwarningPerformance

24 images don't use loading="lazy". Add lazy loading to below-the-fold images to improve initial page load.

Missing Twitter Card tagsinfoSEO~5 min fix

Add twitter:card meta tags for optimized appearance when your pages are shared on Twitter/X.

Quick Fix

<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Your Page Title">
<meta name="twitter:description" content="A compelling description">
<meta name="twitter:image" content="https://yoursite.com/twitter-image.jpg">

Twitter Card tags control how your page appears when shared on Twitter/X.

No skip navigation linkinfoAccessibility~5 min fix

Add a 'Skip to main content' link at the top of the page so keyboard users can bypass repetitive navigation.

Quick Fix

<!-- Add as the first element inside <body> -->
<a href="#main-content" class="sr-only focus:not-sr-only focus:absolute focus:top-2 focus:left-2 focus:z-50 focus:px-4 focus:py-2 focus:bg-blue-600 focus:text-white focus:rounded">
  Skip to main content
</a>

<!-- Add id to your main content area -->
<main id="main-content">
  ...
</main>

Skip links let keyboard users bypass repetitive navigation and jump straight to content.

HTML contains many commentsinfoPerformance

Found 25 HTML comments. Remove unnecessary comments in production to reduce file size.

Your Potential Score

Now

Estimated potential

+23 points estimated improvement from addressing 16 listed issues

Estimate based on the measured category scores and the issues listed in this audit.

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