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brightlocal.com — Website Report

Scored 71/100 · Scanned with Foglift

C
OverallOverall Score — weighted average of all category scores

brightlocal.com scored 71. Addressing the 13 listed issues could raise its estimated score to 91.

2 critical10 warnings13 total issues

Quick wins

~98 min total fix time
1AI search engines can't read your site~2m
2Missing X-Frame-Options header~2m
3Missing Referrer Policy header~2m

https://brightlocal.com/ · 2026-08-04

Scanned with Foglift · Technical Audit + AI Readiness analysis

AI Action Plan

Website Analysis for https://brightlocal.com Great news — your site has strong AI Readiness (70/100). Overall score: 71/100. Its technical, content, and authority signals give AI systems a solid foundation for accessing, understanding, and reusing the page. We found 2 critical issues and 10 warnings. Here's your prioritized action plan:

FIX FIRST (Critical): 1. AI search engines can't read your site — Your site blocks 6 AI crawlers (GPTBot, ClaudeBot, Google-Extended...). This means ChatGPT, Perplexity, and other AI assistants won't recommend your site in their answers. Ask your developer to update the robots.txt file to allow these crawlers.

2. Missing Content Security Policy header — Add a Content-Security-Policy header to prevent XSS and injection attacks. QUICK WINS (Warnings): 1. No FAQ section found — A clear Frequently Asked Questions section presents important questions and answers in a directly extractable format. Add one when it reflects real customer questions, and keep each answer factual and self-contained. 2. Missing X-Frame-Options header — Set X-Frame-Options to prevent clickjacking attacks. 3. Missing Referrer Polic

11 more critical fixes + quick wins in your full report

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AI Readiness

Technical and authority signals that support AI systems in accessing, understanding, and reusing your content

70C
Technical61
Authority78
Set up all 6 tiers free →
100
Brand Mentions
Found 20+ web mentions of "brightlocal"
56
Domain Authority
PageRank: 3.5/10, 16+ external references
71
Content Freshness
7 of 200 pages updated in the last 30 days
61
Technical Readiness
Moderate technical readiness — some improvements possible

Technical Issues

AI search engines can't read your sitecritical~2 min fix

Your site blocks 6 AI crawlers (GPTBot, ClaudeBot, Google-Extended...). This means ChatGPT, Perplexity, and other AI assistants won't recommend your site in their answers. Ask your developer to update the robots.txt file to allow these crawlers.

Quick Fix
# Add to your robots.txt to allow AI crawlers:
User-agent: GPTBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /
Allow AI crawlers to index your content so you appear in ChatGPT, Perplexity, and Google AI Overviews.
No FAQ section foundwarning~15 min fix

A clear Frequently Asked Questions section presents important questions and answers in a directly extractable format. Add one when it reflects real customer questions, and keep each answer factual and self-contained.

Quick Fix
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What does your company do?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "We provide [your service]. Our solution helps..."
    }
  }]
}
</script>
FAQPage schema labels questions and answers in a machine-readable format, making the page easier for search and AI systems to extract accurately.

How does AI see Brightlocal?

When users ask AI about your industry, are you recommended?

G
C
P
Ge
A

Start with weekly Google AI Overview checks for Brightlocal. Paid plans add ChatGPT, Perplexity, Gemini, and Claude.

SEO & Technical Issues (11)

Missing Content Security Policy headercriticalSecurity~5 min fix

Add a Content-Security-Policy header to prevent XSS and injection attacks.

Quick Fix
# Nginx:
add_header Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline'; style-src 'self' 'unsafe-inline';" always;

# Apache (.htaccess):
Header set Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline'; style-src 'self' 'unsafe-inline';"

# Next.js (next.config.js headers):
{ key: 'Content-Security-Policy', value: "default-src 'self'; script-src 'self' 'unsafe-inline'" }
Content-Security-Policy prevents XSS attacks by controlling which resources the browser can load.
Missing X-Frame-Options headerwarningSecurity~2 min fix

Set X-Frame-Options to prevent clickjacking attacks.

Quick Fix
# Nginx:
add_header X-Frame-Options "SAMEORIGIN" always;

# Next.js (next.config.js headers):
{ key: 'X-Frame-Options', value: 'SAMEORIGIN' }
X-Frame-Options prevents clickjacking by controlling who can embed your page in an iframe.
Missing Referrer Policy headerwarningSecurity~2 min fix

Add a Referrer-Policy header to control information leakage.

Quick Fix
# Nginx:
add_header Referrer-Policy "strict-origin-when-cross-origin" always;

# Next.js (next.config.js headers):
{ key: 'Referrer-Policy', value: 'strict-origin-when-cross-origin' }
Controls how much referrer information is sent with requests, protecting user privacy.
Missing Permissions Policy headerwarningSecurity~2 min fix

Add a Permissions-Policy header to control browser feature access.

Quick Fix
# Nginx:
add_header Permissions-Policy "camera=(), microphone=(), geolocation=()" always;

# Next.js (next.config.js headers):
{ key: 'Permissions-Policy', value: 'camera=(), microphone=(), geolocation=()' }
Permissions-Policy restricts which browser features your site can use, reducing attack surface.
Title tag too longwarningSEO

Your title is 63 characters. Keep it under 60 for best display in search results.

Skipped heading levelwarningAccessibility

Heading hierarchy jumps from H2 to H4. Don't skip heading levels — this confuses screen readers and assistive technology.

Server response could be fasterwarningPerformance

Server responded in 1.1s. Aim for under 200ms TTFB. Consider caching, CDN, or server-side optimizations.

Large HTML documentwarningPerformance

Your HTML is 659KB. Large HTML documents take longer to parse. Consider lazy loading content or splitting into multiple pages.

2 render-blocking scriptswarningPerformance

2 scripts without async or defer attributes. These block page rendering. Add defer or async to non-critical scripts.

26 images without lazy loadingwarningPerformance

26 images don't use loading="lazy". Add lazy loading to below-the-fold images to improve initial page load.

HTML contains many commentsinfoPerformance

Found 83 HTML comments. Remove unnecessary comments in production to reduce file size.

Your Potential Score

71

Now

91

Estimated potential

+20 points estimated improvement from addressing 13 listed issues

Estimate based on the measured category scores and the issues listed in this audit.

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Industry Benchmark

SEO
Avg: 62+33Ahead
AI Readiness
Avg: 35+35Ahead
Performance
Avg: 55+6On par
Security
Avg: 40-5Behind
Accessibility
Avg: 68+27Ahead

Based on 120+ websites scanned across industries. See full benchmark report →

What This Score Means for You

Readiness gaps — This Technical Audit found barriers that can make your page harder for AI systems to access, understand, or reuse. It does not measure citations, recommendations, or answer-level visibility.

Security gaps — Missing security headers may flag your site as unsafe in browsers, hurting trust and conversions.

Slow loading — Sites loading in 3+ seconds lose 53% of mobile visitors (Google data).

Most of these issues have simple, copy-paste fixes. Check the code snippets above for quick solutions.

Security score: 35/100

Most security issues are 5-minute fixes — adding HTTP headers to your server config. Check the code fixes above for the exact headers to add — we include copy-paste code for Nginx, Apache, Vercel, and Netlify.

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