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backlinko.com — Website Report

Scored 77/100 · Scanned with Foglift

C
OverallOverall Score — weighted average of all category scores

backlinko.com scored 77. Addressing the 10 listed issues could raise its estimated score to 94.

1 critical8 warnings10 total issues

Quick wins

~71 min total fix time
1Missing X-Frame-Options header~2m
2Missing Referrer Policy header~2m
3Missing Permissions Policy header~2m

https://backlinko.com/ · 2026-08-04

Scanned with Foglift · Technical Audit + AI Readiness analysis

AI Action Plan

Website Analysis for https://backlinko.com Great news — your site has strong AI Readiness (75/100). Overall score: 77/100. Its technical, content, and authority signals give AI systems a solid foundation for accessing, understanding, and reusing the page. We found 1 critical issue and 8 warnings. Here's your prioritized action plan:

FIX FIRST (Critical): 1. Missing Content Security Policy header — Add a Content-Security-Policy header to prevent XSS and injection attacks. QUICK WINS (Warnings):

1. No FAQ section found — A clear Frequently Asked Questions section presents important questions and answers in a directly extractable format. Add one when it reflects real customer questions, and keep each answer factual and self-contained. 2. Missing X-Frame-Options header — Set X-Frame-Options to prevent clickjacking attacks. 3. Missing Referrer Policy header — Add a Referrer-Policy header to control information leakage. 4. Missing Permissions Policy header — Add a Permissions-Policy header

8 more critical fixes + quick wins in your full report

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AI Readiness

Technical and authority signals that support AI systems in accessing, understanding, and reusing your content

75C
Technical73
Authority77
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85
Brand Mentions
Found 19+ web mentions of "backlinko"
69
Domain Authority
PageRank: 5.2/10, 16+ external references
71
Content Freshness
13 of 467 pages updated in the last 30 days
73
Technical Readiness
Moderate technical readiness — some improvements possible

Technical Issues

No FAQ section foundwarning~15 min fix

A clear Frequently Asked Questions section presents important questions and answers in a directly extractable format. Add one when it reflects real customer questions, and keep each answer factual and self-contained.

Quick Fix
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What does your company do?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "We provide [your service]. Our solution helps..."
    }
  }]
}
</script>
FAQPage schema labels questions and answers in a machine-readable format, making the page easier for search and AI systems to extract accurately.

How does AI see Backlinko?

When users ask AI about your industry, are you recommended?

G
C
P
Ge
A

Start with weekly Google AI Overview checks for Backlinko. Paid plans add ChatGPT, Perplexity, Gemini, and Claude.

SEO & Technical Issues (9)

Missing Content Security Policy headercriticalSecurity~5 min fix

Add a Content-Security-Policy header to prevent XSS and injection attacks.

Quick Fix
# Nginx:
add_header Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline'; style-src 'self' 'unsafe-inline';" always;

# Apache (.htaccess):
Header set Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline'; style-src 'self' 'unsafe-inline';"

# Next.js (next.config.js headers):
{ key: 'Content-Security-Policy', value: "default-src 'self'; script-src 'self' 'unsafe-inline'" }
Content-Security-Policy prevents XSS attacks by controlling which resources the browser can load.
Missing X-Frame-Options headerwarningSecurity~2 min fix

Set X-Frame-Options to prevent clickjacking attacks.

Quick Fix
# Nginx:
add_header X-Frame-Options "SAMEORIGIN" always;

# Next.js (next.config.js headers):
{ key: 'X-Frame-Options', value: 'SAMEORIGIN' }
X-Frame-Options prevents clickjacking by controlling who can embed your page in an iframe.
Missing Referrer Policy headerwarningSecurity~2 min fix

Add a Referrer-Policy header to control information leakage.

Quick Fix
# Nginx:
add_header Referrer-Policy "strict-origin-when-cross-origin" always;

# Next.js (next.config.js headers):
{ key: 'Referrer-Policy', value: 'strict-origin-when-cross-origin' }
Controls how much referrer information is sent with requests, protecting user privacy.
Missing Permissions Policy headerwarningSecurity~2 min fix

Add a Permissions-Policy header to control browser feature access.

Quick Fix
# Nginx:
add_header Permissions-Policy "camera=(), microphone=(), geolocation=()" always;

# Next.js (next.config.js headers):
{ key: 'Permissions-Policy', value: 'camera=(), microphone=(), geolocation=()' }
Permissions-Policy restricts which browser features your site can use, reducing attack surface.
Title tag too longwarningSEO

Your title is 65 characters. Keep it under 60 for best display in search results.

1 form input may lack labelswarningAccessibility

Form inputs should have associated labels or aria-label attributes so screen readers can identify them.

Skipped heading levelwarningAccessibility

Heading hierarchy jumps from H2 to H4. Don't skip heading levels — this confuses screen readers and assistive technology.

Large HTML documentwarningPerformance

Your HTML is 247KB. Large HTML documents take longer to parse. Consider lazy loading content or splitting into multiple pages.

No skip navigation linkinfoAccessibility~5 min fix

Add a 'Skip to main content' link at the top of the page so keyboard users can bypass repetitive navigation.

Quick Fix
<!-- Add as the first element inside <body> -->
<a href="#main-content" class="sr-only focus:not-sr-only focus:absolute focus:top-2 focus:left-2 focus:z-50 focus:px-4 focus:py-2 focus:bg-blue-600 focus:text-white focus:rounded">
  Skip to main content
</a>

<!-- Add id to your main content area -->
<main id="main-content">
  ...
</main>
Skip links let keyboard users bypass repetitive navigation and jump straight to content.

Your Potential Score

77

Now

94

Estimated potential

+17 points estimated improvement from addressing 10 listed issues

Estimate based on the measured category scores and the issues listed in this audit.

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Industry Benchmark

SEO
Avg: 62+33Ahead
AI Readiness
Avg: 35+40Ahead
Performance
Avg: 55+35Ahead
Security
Avg: 40-5Behind
Accessibility
Avg: 68+21Ahead

Based on 120+ websites scanned across industries. See full benchmark report →

What This Score Means for You

Security gaps — Missing security headers may flag your site as unsafe in browsers, hurting trust and conversions.

Most of these issues have simple, copy-paste fixes. Check the code snippets above for quick solutions.

Security score: 35/100

Most security issues are 5-minute fixes — adding HTTP headers to your server config. Check the code fixes above for the exact headers to add — we include copy-paste code for Nginx, Apache, Vercel, and Netlify.

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