Foglift
avery.ca — Website Report
Scored 57/100 · Scanned with Foglift
D
avery.ca scored 57. One fix would take it to 77.
7 critical8 warnings23 total issues
Quick wins
~169 min total fix time1AI search engines can't read your site~2m
2Missing HSTS header~2m
3Missing X-Content-Type-Options header~2m
https://avery.ca/ · 5/8/2026, 4:52:19 PM
Scanned with Foglift · SEO + AI Visibility analysis
AI Search Readiness Risk
Your AI Readiness score of 30/100 means AI assistants like ChatGPT and Perplexity may not recommend your site. Monitor your AI visibility →
AI Action Plan
Website Analysis for https://avery.ca Your site scores 57/100 overall, but AI engines may be missing you. Your AI Visibility is 43/100 — there's significant room to improve how ChatGPT, Perplexity, and Gemini surface your brand. We found 7 critical issues and 8 warnings. Here's your prioritized action plan:
FIX FIRST (Critical): 1. AI search engines can't read your site — Your site blocks 1 AI crawler (Amazonbot). This means ChatGPT, Perplexity, and other AI assistants won't recommend your site in their answers. Ask your developer to update the robots.txt file to allow these crawlers.
2. AI engines can't understand your business — Your site has no structured data — the machine-readable labels that tell AI what your business does, what you offer, and why you're an authority. Without this, AI assistants are much less likely to mention or recommend you. 3. Missing HSTS header — Enable HTTP Strict Transport Security to force HTTPS connections. 4. Missing Content Security Policy header — Add a Content-Security-Policy header to prevent XSS and injection attacks. 5. Missing meta des
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AI Visibility
How likely AI assistants like ChatGPT, Perplexity, and Gemini are to cite your brand
43F
100
Brand Mentions
Found 20+ web mentions of "avery"
23
Domain Authority
PageRank: 2.5/10, 1+ external references
0
Content Freshness
Unable to analyze content freshness: Sitemap not found (403)
17
Technical Readiness
Low technical readiness — missing key AI-friendly markup
Technical Issues
AI search engines can't read your sitecritical~2 min fix
Your site blocks 1 AI crawler (Amazonbot). This means ChatGPT, Perplexity, and other AI assistants won't recommend your site in their answers. Ask your developer to update the robots.txt file to allow these crawlers.
Quick Fix
# Add to your robots.txt to allow AI crawlers:
User-agent: GPTBot
Allow: /
User-agent: ChatGPT-User
Allow: /
User-agent: ClaudeBot
Allow: /
User-agent: PerplexityBot
Allow: /
User-agent: Google-Extended
Allow: /Allow AI crawlers to index your content so you appear in ChatGPT, Perplexity, and Google AI Overviews.
AI engines can't understand your businesscritical~10 min fix
Your site has no structured data — the machine-readable labels that tell AI what your business does, what you offer, and why you're an authority. Without this, AI assistants are much less likely to mention or recommend you.
Quick Fix
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Company Name",
"url": "https://yoursite.com",
"description": "Brief description of your business",
"sameAs": [
"https://twitter.com/yourhandle",
"https://linkedin.com/company/yourcompany"
]
}
</script>Add JSON-LD structured data so AI models understand your business entity and can cite you accurately.
No FAQ section foundwarning~15 min fix
AI assistants love Q&A content — it's the easiest format for them to extract and quote. Add a Frequently Asked Questions section to your page, and you'll significantly increase your chances of being cited in AI-generated answers.
Quick Fix
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What does your company do?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We provide [your service]. Our solution helps..."
}
}]
}
</script>AI models frequently cite FAQ content. Add FAQPage schema to boost your chances of appearing in AI-generated answers.
Page content is too thin for AIwarning
Your page has very few headings and paragraphs. AI assistants need well-organized, text-rich content to understand and recommend your site. Add clear headings, descriptive paragraphs, and detailed information about your offerings.
AI doesn't know who you areinfo~10 min fix
Your site is missing identity markup that tells AI engines "we are [Company X], and here's what we do." Adding this helps AI assistants recognize your brand as an authority and recommend you by name.
Quick Fix
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Company",
"url": "https://yoursite.com",
"logo": "https://yoursite.com/logo.png",
"sameAs": [
"https://twitter.com/yourhandle",
"https://linkedin.com/company/yourcompany",
"https://github.com/yourorg"
],
"contactPoint": {
"@type": "ContactPoint",
"email": "hello@yoursite.com",
"contactType": "customer service"
}
}
</script>Entity markup tells AI models who you are, making them more likely to cite your brand accurately.
Content is hard for AI to scaninfo
Your page relies on plain text without lists, tables, or comparison charts. AI assistants extract and cite structured content (bullet points, comparison tables, step-by-step lists) far more accurately than long paragraphs.
Pro tip: The biggest drivers of AI visibility are brand mentions and domain authority — not just technical setup. Set up AI visibility monitoring →
How does AI see Avery?
When users ask AI about your industry, are you recommended?
G
C
P
Ge
A
See how ChatGPT, Claude, Perplexity, and Gemini talk about Avery
SEO & Technical Issues (17)
Missing HSTS headercriticalSecurity~2 min fix
Enable HTTP Strict Transport Security to force HTTPS connections.
Quick Fix
# Nginx:
add_header Strict-Transport-Security "max-age=31536000; includeSubDomains" always;
# Apache (.htaccess):
Header always set Strict-Transport-Security "max-age=31536000; includeSubDomains"
# Next.js (next.config.js headers):
{ key: 'Strict-Transport-Security', value: 'max-age=31536000; includeSubDomains' }HSTS forces browsers to use HTTPS, preventing downgrade attacks and cookie hijacking.
Missing Content Security Policy headercriticalSecurity~5 min fix
Add a Content-Security-Policy header to prevent XSS and injection attacks.
Quick Fix
# Nginx:
add_header Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline'; style-src 'self' 'unsafe-inline';" always;
# Apache (.htaccess):
Header set Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline'; style-src 'self' 'unsafe-inline';"
# Next.js (next.config.js headers):
{ key: 'Content-Security-Policy', value: "default-src 'self'; script-src 'self' 'unsafe-inline'" }Content-Security-Policy prevents XSS attacks by controlling which resources the browser can load.
Missing meta descriptioncriticalSEO~5 min fix
No meta description found. Search engines use this as the snippet in results. Add one for better CTR.
Quick Fix
<meta name="description" content="Clear, compelling description of your page in 120-160 characters. Include your main keyword naturally.">Meta descriptions appear in search results. A good one improves click-through rate by 5-10%.
Missing H1 headingcriticalSEO~3 min fix
Every page should have exactly one H1 heading that describes the main topic. This is important for SEO and accessibility.
Quick Fix
<h1>Your Main Page Heading</h1>
<!-- Only use one H1 per page. Make it descriptive and include your target keyword. -->Every page needs exactly one H1 that describes the main topic. It's a key SEO signal.
Page is set to noindexcriticalSEO
This page has a noindex robots meta tag. Search engines will not index this page. Remove it if you want this page to appear in search results.
Missing X-Content-Type-Options headerwarningSecurity~2 min fix
Set X-Content-Type-Options: nosniff to prevent MIME-type sniffing.
Quick Fix
# Nginx:
add_header X-Content-Type-Options "nosniff" always;
# Next.js (next.config.js headers):
{ key: 'X-Content-Type-Options', value: 'nosniff' }Prevents browsers from MIME-type sniffing, which can lead to security vulnerabilities.
Missing Permissions Policy headerwarningSecurity~2 min fix
Add a Permissions-Policy header to control browser feature access.
Quick Fix
# Nginx:
add_header Permissions-Policy "camera=(), microphone=(), geolocation=()" always;
# Next.js (next.config.js headers):
{ key: 'Permissions-Policy', value: 'camera=(), microphone=(), geolocation=()' }Permissions-Policy restricts which browser features your site can use, reducing attack surface.
Missing Open Graph tagswarningSEO~10 min fix
Missing og:title, og:description, og:image. Add these for better social media sharing previews on Facebook, LinkedIn, and Twitter.
Quick Fix
<meta property="og:title" content="Your Page Title">
<meta property="og:description" content="Description for social sharing">
<meta property="og:image" content="https://yoursite.com/og-image.jpg">
<meta property="og:url" content="https://yoursite.com/page">
<meta property="og:type" content="website">Open Graph tags control how your page looks when shared on Facebook, LinkedIn, and other social platforms.
Missing canonical URLwarningSEO~3 min fix
Add a canonical link to prevent duplicate content issues in search engines.
Quick Fix
<link rel="canonical" href="https://yoursite.com/current-page">Canonical URLs prevent duplicate content issues by telling search engines which version of a page is the original.
No H2 subheadingswarningSEO
Add H2 subheadings to organize your content. Good heading hierarchy helps search engines understand your page structure.
No sitemap.xml foundwarningSEO~15 min fix
Your site is missing a sitemap.xml file. Sitemaps help search engines discover and index all your pages. Submit one to Google Search Console.
Quick Fix
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://yoursite.com/</loc>
<lastmod>2026-03-15</lastmod>
<priority>1.0</priority>
</url>
<url>
<loc>https://yoursite.com/about</loc>
<lastmod>2026-03-15</lastmod>
<priority>0.8</priority>
</url>
</urlset>A sitemap.xml helps search engines discover and index all your pages. Place it at your site root.
No favicon detectedinfoSEO~10 min fix
Add a favicon so your site has an icon in browser tabs, bookmarks, and search results.
Quick Fix
<!-- Add to <head> — SVG favicon (modern browsers) + PNG fallback -->
<link rel="icon" type="image/svg+xml" href="/favicon.svg">
<link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png">
<link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png">Favicons appear in browser tabs, bookmarks, and search results. They build brand recognition.
No structured data foundinfoSEO
Add JSON-LD structured data (Schema.org) to help search engines understand your content and earn rich snippets in search results.
Missing Twitter Card tagsinfoSEO~5 min fix
Add twitter:card meta tags for optimized appearance when your pages are shared on Twitter/X.
Quick Fix
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Your Page Title">
<meta name="twitter:description" content="A compelling description">
<meta name="twitter:image" content="https://yoursite.com/twitter-image.jpg">Twitter Card tags control how your page appears when shared on Twitter/X.
Few internal linksinfoSEO
Add more internal links to help search engines discover and index your other pages. Internal linking also helps distribute page authority.
No navigation landmarkinfoAccessibility~5 min fix
Add a <nav> element to help screen reader users quickly find the navigation. This is a WCAG 2.4.1 requirement.
Quick Fix
<!-- Wrap your navigation in a <nav> element -->
<nav aria-label="Main navigation">
<ul>
<li><a href="/">Home</a></li>
<li><a href="/about">About</a></li>
<li><a href="/contact">Contact</a></li>
</ul>
</nav>The <nav> landmark lets screen reader users quickly jump to navigation (WCAG 2.4.1).
No skip navigation linkinfoAccessibility~5 min fix
Add a 'Skip to main content' link at the top of the page so keyboard users can bypass repetitive navigation.
Quick Fix
<!-- Add as the first element inside <body> -->
<a href="#main-content" class="sr-only focus:not-sr-only focus:absolute focus:top-2 focus:left-2 focus:z-50 focus:px-4 focus:py-2 focus:bg-blue-600 focus:text-white focus:rounded">
Skip to main content
</a>
<!-- Add id to your main content area -->
<main id="main-content">
...
</main>Skip links let keyboard users bypass repetitive navigation and jump straight to content.
Your Potential Score
57
Now
61
Potential
+4 points possible by fixing 23 issues
That moves you from D to D — above average
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Industry Benchmark
SEO
Avg: 62-36At risk
AI Readiness
Avg: 35-5Behind
Performance
Avg: 55+45Ahead
Security
Avg: 40-15At risk
Accessibility
Avg: 68+24Ahead
Based on 120+ websites scanned across industries. See full benchmark report →
What This Score Means for You
SEO issues — Your site may be losing 50-70% of potential Google traffic due to missing meta tags, broken structure, or indexing problems.
Not AI-ready — ChatGPT, Perplexity, and Google AI Overviews likely cannot cite your site. You're invisible to the fastest-growing search channel.
Security gaps — Missing security headers may flag your site as unsafe in browsers, hurting trust and conversions.
Most of these issues have simple, copy-paste fixes. Check the code snippets above for quick solutions.
Security score: 25/100
Most security issues are 5-minute fixes — adding HTTP headers to your server config. Check the code fixes above for the exact headers to add — we include copy-paste code for Nginx, Apache, Vercel, and Netlify.