amazon.com — Website Report
Scored 58/100 · Scanned with Foglift
amazon.com scored 58. One fix would take it to 78.
Quick wins
~157 min total fix timehttps://amazon.com/ · 2026-05-15
Scanned with Foglift · Technical Audit + AI Readiness analysis
AI Action Plan
Website Analysis for https://Amazon.com Your site scores 58/100 overall, but AI engines may be missing you. Your AI Visibility is 63/100 — there's significant room to improve how ChatGPT, Perplexity, and Gemini surface your brand. We found 7 critical issues and 10 warnings. Here's your prioritized action plan:
FIX FIRST (Critical): 1. AI search engines can't read your site — Your site blocks 7 AI crawlers (GPTBot, ChatGPT-User, Claude-Web...). This means ChatGPT, Perplexity, and other AI assistants won't recommend your site in their answers. Ask your developer to update the robots.txt file to allow these crawlers.
2. AI engines can't understand your business — Your site has no structured data — the machine-readable labels that tell AI what your business does, what you offer, and why you're an authority. Without this, AI assistants are much less likely to mention or recommend you. 3. Missing Content Security Policy header — Add a Content-Security-Policy header to prevent XSS and injection attacks. 4. Missing viewport meta tag — No viewport meta tag found. This is essential for mobile responsiveness. 5. Mis
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AI Visibility
How likely AI assistants like ChatGPT, Perplexity, and Gemini are to cite your brand
Technical Issues
Your site blocks 7 AI crawlers (GPTBot, ChatGPT-User, Claude-Web...). This means ChatGPT, Perplexity, and other AI assistants won't recommend your site in their answers. Ask your developer to update the robots.txt file to allow these crawlers.
# Add to your robots.txt to allow AI crawlers:
User-agent: GPTBot
Allow: /
User-agent: ChatGPT-User
Allow: /
User-agent: ClaudeBot
Allow: /
User-agent: PerplexityBot
Allow: /
User-agent: Google-Extended
Allow: /Your site has no structured data — the machine-readable labels that tell AI what your business does, what you offer, and why you're an authority. Without this, AI assistants are much less likely to mention or recommend you.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Company Name",
"url": "https://yoursite.com",
"description": "Brief description of your business",
"sameAs": [
"https://twitter.com/yourhandle",
"https://linkedin.com/company/yourcompany"
]
}
</script>AI assistants love Q&A content — it's the easiest format for them to extract and quote. Add a Frequently Asked Questions section to your page, and you'll significantly increase your chances of being cited in AI-generated answers.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What does your company do?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We provide [your service]. Our solution helps..."
}
}]
}
</script>Your site is missing identity markup that tells AI engines "we are [Company X], and here's what we do." Adding this helps AI assistants recognize your brand as an authority and recommend you by name.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Company",
"url": "https://yoursite.com",
"logo": "https://yoursite.com/logo.png",
"sameAs": [
"https://twitter.com/yourhandle",
"https://linkedin.com/company/yourcompany",
"https://github.com/yourorg"
],
"contactPoint": {
"@type": "ContactPoint",
"email": "hello@yoursite.com",
"contactType": "customer service"
}
}
</script>How does AI see Amazon?
When users ask AI about your industry, are you recommended?
See how ChatGPT, Claude, Perplexity, and Gemini talk about Amazon
SEO & Technical Issues (17)
Add a Content-Security-Policy header to prevent XSS and injection attacks.
# Nginx:
add_header Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline'; style-src 'self' 'unsafe-inline';" always;
# Apache (.htaccess):
Header set Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline'; style-src 'self' 'unsafe-inline';"
# Next.js (next.config.js headers):
{ key: 'Content-Security-Policy', value: "default-src 'self'; script-src 'self' 'unsafe-inline'" }No viewport meta tag found. This is essential for mobile responsiveness.
<meta name="viewport" content="width=device-width, initial-scale=1">Every page should have exactly one H1 heading that describes the main topic. This is important for SEO and accessibility.
<h1>Your Main Page Heading</h1>
<!-- Only use one H1 per page. Make it descriptive and include your target keyword. -->Found 4 of 229 images without alt attributes. Alt text is critical for accessibility (screen readers) and SEO (image search).
Server responded in 5.1s. Aim for under 200ms Time to First Byte (TTFB). Check your server configuration, database queries, and hosting performance.
Set X-Content-Type-Options: nosniff to prevent MIME-type sniffing.
# Nginx:
add_header X-Content-Type-Options "nosniff" always;
# Next.js (next.config.js headers):
{ key: 'X-Content-Type-Options', value: 'nosniff' }Add a Referrer-Policy header to control information leakage.
# Nginx:
add_header Referrer-Policy "strict-origin-when-cross-origin" always;
# Next.js (next.config.js headers):
{ key: 'Referrer-Policy', value: 'strict-origin-when-cross-origin' }Add a Permissions-Policy header to control browser feature access.
# Nginx:
add_header Permissions-Policy "camera=(), microphone=(), geolocation=()" always;
# Next.js (next.config.js headers):
{ key: 'Permissions-Policy', value: 'camera=(), microphone=(), geolocation=()' }Your description is 366 characters. Keep it under 160 for best display.
Missing og:title. Add these for better social media sharing previews on Facebook, LinkedIn, and Twitter.
<meta property="og:title" content="Your Page Title">
<meta property="og:description" content="Description for social sharing">
<meta property="og:image" content="https://yoursite.com/og-image.jpg">
<meta property="og:url" content="https://yoursite.com/page">
<meta property="og:type" content="website">4 of 229 images have no alt attribute. Screen readers cannot describe these images to visually impaired users.
Your HTML is 1354KB. Large HTML documents take longer to parse. Consider lazy loading content or splitting into multiple pages.
Loading 6 CSS files. Each blocks rendering. Consider combining stylesheets or inlining critical CSS.
229 images don't use loading="lazy". Add lazy loading to below-the-fold images to improve initial page load.
Add JSON-LD structured data (Schema.org) to help search engines understand your content and earn rich snippets in search results.
Add a 'Skip to main content' link at the top of the page so keyboard users can bypass repetitive navigation.
<!-- Add as the first element inside <body> -->
<a href="#main-content" class="sr-only focus:not-sr-only focus:absolute focus:top-2 focus:left-2 focus:z-50 focus:px-4 focus:py-2 focus:bg-blue-600 focus:text-white focus:rounded">
Skip to main content
</a>
<!-- Add id to your main content area -->
<main id="main-content">
...
</main>Found 64 HTML comments. Remove unnecessary comments in production to reduce file size.
Your Potential Score
58
Now
69
Potential
+11 points possible by fixing 21 issues
That moves you from D to D — above average
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What This Score Means for You
SEO issues — Your site may be losing 20-40% of potential Google traffic due to missing meta tags, broken structure, or indexing problems.
Not AI-ready — ChatGPT, Perplexity, and Google AI Overviews likely cannot cite your site. You're invisible to the fastest-growing search channel.
Security gaps — Missing security headers may flag your site as unsafe in browsers, hurting trust and conversions.
Slow loading — Sites loading in 3+ seconds lose 53% of mobile visitors (Google data).
Most of these issues have simple, copy-paste fixes. Check the code snippets above for quick solutions.
Security score: 35/100
Most security issues are 5-minute fixes — adding HTTP headers to your server config. Check the code fixes above for the exact headers to add — we include copy-paste code for Nginx, Apache, Vercel, and Netlify.