Foglift
Comparison
Foglift vs Profound
Profound raised $35M but only tracks AI mentions — no SEO, no AEO, no content scoring. Foglift gives you the full picture: SEO + GEO + AEO scoring, content briefs, API/CLI/MCP on every tier, and a free tier to start.
Foglift wins 17 of 22 categories
Foglift
The better choice at every level
- Free unlimited audits — no credit card
- SEO + GEO + AEO combined scoring
- API, CLI, MCP on all tiers
- Content briefs, webhooks, Slack/Discord
- From $90/mo
Profound
AI mention tracking only
- Tracks AI mentions across multiple models
- No SEO scoring
- No AEO content scoring
- No free tier or trial
- API only on enterprise plan
- From $99/mo (ChatGPT only)
Why Foglift delivers better GEO and AEO optimization than Profound
Profound raised $35M to build AI mention tracking with Conversation Explorer and hourly data refresh. But their product only answers one question: “what are AI models saying about my brand right now?” Foglift answers a different, more actionable question: “is my website optimized so AI models can find, understand, and recommend my content?” That's the difference between passive monitoring and active optimization.
Foglift's GEO score evaluates structural AI readiness — schema markup, content hierarchy, entity definitions, FAQ structure — the technical foundations that determine whether AI engines can extract answers from your pages. The AEO content score analyzes whether your content is formatted for AI answer extraction, identifying specific improvements to heading structure, entity clarity, and FAQ formatting. AI-generated content briefs tell you exactly what to change, and real browser automation queries your site against 5 AI engines: ChatGPT, Perplexity, Gemini, Claude, and Google AI Overview.
Profound monitors the conversation. Foglift helps you shape it. And with combined SEO + GEO + AEO in a single scan and free unlimited audits to start, you can see your full AI readiness score on any page before paying anything. No credits, no prompt limits — just actionable optimization data.
Feature comparison
| Feature | Foglift | Profound |
|---|---|---|
| Free tier Profound has no free tier | Unlimited audits | |
| Starting price Profound Starter is ChatGPT-only, 50 prompts | $90/mo | $99/mo |
| Free trial | 7-day trial | |
| SEO scoring | ||
| GEO score (AI readiness) | ||
| AEO content score | ||
| Performance audit | ||
| Security audit | ||
| Accessibility audit | ||
| AI models tracked | 5 | 10+ |
| Conversation Explorer Profound's unique feature for exploring AI conversations | ||
| Hourly data refresh | ||
| Content briefs | Generic agents | |
| API access | All tiers | Enterprise only |
| CLI tool | ||
| Claude MCP connector | Python/JS/MCP | |
| White-label PDF reports | ||
| Webhook notifications | ||
| Slack / Discord integration | ||
| Compare two sites head-to-head | ||
| Sitemap scanner | ||
| Scheduled re-scans |
Pricing comparison
Starter
Foglift
$90/mo
Profound
$99/mo
Foglift: SEO + GEO + AEO, 5 AI models, API/CLI/MCP
Profound: ChatGPT only, 50 prompts, email support
Pro / Growth
Foglift
$200/mo
Profound
$399/mo
Foglift: Everything + priority support
Profound: 3 AI engines, 100 prompts, 6 articles/mo
Enterprise
Foglift
$450/mo
Profound
Custom
Foglift: Custom branding, dedicated support, all features
Profound: 10 AI engines, SSO/SAML, dedicated Slack
Which one is right for you?
Choose Foglift if you want:
- Full SEO + GEO + AEO visibility in one tool
- A free tier to evaluate before committing
- API, CLI, and MCP access on every plan
- Actionable content briefs, not just tracking
- Integrations: Slack, Discord, webhooks, Zapier
Profound might fit if:
- You only need AI mention tracking (no SEO)
- Hourly data refresh is critical
- You need Conversation Explorer specifically
The bottom line
Profound tracks AI mentions. Foglift does that and more — SEO scoring, AEO content optimization, performance and security audits, content briefs, and developer tools on every plan. More features, better value, and a free tier to prove it. Try a scan and see for yourself.