Comparison
Foglift vs Moz
Moz pioneered Domain Authority and has 500K+ users with beginner-friendly SEO tools. Foglift is purpose-built for the AI search era with native SEO + GEO + AEO in one scan.
Foglift wins 14 of 23 categories
Foglift
Best for AI search optimization
- Free unlimited website audits
- Native SEO + GEO + AEO in one scan
- API, CLI, MCP connector on all tiers
- Purpose-built for AI search readiness
- From $90/mo
Moz
Best for traditional SEO fundamentals
- Industry-standard Domain Authority metric
- Beginner-friendly interface
- Excellent learning resources + community
- Dedicated local SEO product (Moz Local)
- 500K+ users since 2004
Why Foglift delivers better GEO and AEO optimization than Moz
Moz pioneered Domain Authority and built an excellent set of traditional SEO tools, but it has zero AI search features. There is no GEO scoring to measure your content's structural readiness for AI engines, no AEO content analysis to evaluate whether your pages are formatted for AI answer extraction, and no tracking of how AI models like ChatGPT, Perplexity, or Gemini reference your site. Moz is a traditional SEO toolkit that hasn't adapted to the AI search era.
Foglift was built from day one to optimize how AI search engines find, understand, and recommend your content. The GEO score evaluates your schema markup, content clarity, FAQ structure, and entity definitions — the structural signals that determine whether AI models can parse and cite your pages. The AEO content score goes further, telling you whether your content is structured so AI engines would extract answers from it. AI-generated content briefs show you exactly what to change, and real browser automation queries against five AI engines give you accurate visibility data — not estimates.
While Moz helps you understand how Google ranks your pages, Foglift shows you whether ChatGPT and Perplexity can find, understand, and recommend your content — and gives you a concrete action plan to improve. Foglift combines SEO, GEO, and AEO into a single scan: one tool, one score, one action plan. Scan any URL in 30 seconds with no onboarding needed.
Feature comparison
| Feature | Foglift | Moz |
|---|---|---|
| Free tier Foglift offers unlimited free website scans | Unlimited audits | Limited (10 queries/mo) |
| Starting price Moz Pro Standard plan | $90/mo | $99/mo |
| SEO scoring | ||
| GEO score (AI readiness) Moz has no AI search optimization features | ||
| AEO content score | ||
| Performance audit | ||
| Security audit | ||
| Accessibility audit | ||
| Domain Authority metric Moz DA is the industry-standard authority metric | ||
| Backlink analysis Moz: Link Explorer tool | ||
| Keyword research Moz: Keyword Explorer tool | ||
| AI brand monitoring Foglift: Brand Preview | ||
| Content briefs | ||
| AI models tracked | 5 (ChatGPT, Perplexity, Gemini, Claude, Google AI Overview) | |
| API access | All tiers | Medium+ ($179/mo) |
| CLI tool | ||
| Claude MCP connector | ||
| White-label PDF reports | Premium ($599/mo) | |
| Webhook notifications | ||
| Slack / Discord integration | ||
| Compare two sites head-to-head Moz: Domain Comparison tool | ||
| Local SEO Moz Local: dedicated local SEO product | ||
| Learning resources Moz: industry-leading blog + Moz Academy |
Pricing comparison
Starter
Foglift
$90/mo
Moz
$99/mo
Foglift: API, CLI, MCP, 5 AI models
Moz: Standard: SEO tools + DA metric
Pro
Foglift
$200/mo
Moz
$179/mo
Foglift: Everything in Starter + priority
Moz: Medium: more campaigns + API access
Enterprise
Foglift
$450/mo
Moz
$599/mo
Foglift: Custom branding, dedicated support
Moz: Premium: white-label + unlimited reports
Which one is right for you?
Choose Foglift if you want to:
- Optimize specifically for AI search visibility
- Get started free with unlimited scans
- Access API, CLI, and MCP at any price tier
- Make GEO/AEO scoring your primary focus
- Run performance, security, and accessibility audits
Choose Moz if you want to:
- Track and improve Domain Authority scores
- Use beginner-friendly SEO tools with great learning resources
- Do keyword research and backlink analysis
- Manage local SEO with Moz Local
- Tap into a large community and educational content
The bottom line
Moz is a trusted name in SEO with the industry-standard Domain Authority metric and excellent learning resources. Foglift is purpose-built for the AI search era. If you already use Moz for DA tracking and keyword research, adding Foglift gives you dedicated AI search visibility that Moz doesn't offer.
If you're starting from scratch and AI search is your priority, Foglift is the smarter starting point at a lower price.