baidu.com — Website Report
Scored 36/100 · Scanned with Foglift
Fixing "AI engines can't understand your business" would move baidu.com from 36 to 56.
Quick wins
~226 min total fix timehttps://baidu.com/ · 2026-06-24
Scanned with Foglift · Technical Audit + AI Readiness analysis
AI Action Plan
Website Analysis for https://baidu.com Your site scores 36/100 overall, but AI engines may be missing you. Your AI Visibility is 59/100 — there's significant room to improve how ChatGPT, Perplexity, and Gemini surface your brand. We found 9 critical issues and 16 warnings. Here's your prioritized action plan:
FIX FIRST (Critical): 1. AI engines can't understand your business — Your site has no structured data — the machine-readable labels that tell AI what your business does, what you offer, and why you're an authority. Without this, AI assistants are much less likely to mention or recommend you.
2. Missing HSTS header — Enable HTTP Strict Transport Security to force HTTPS connections. 3. Missing Content Security Policy header — Add a Content-Security-Policy header to prevent XSS and injection attacks. 4. Missing viewport meta tag — No viewport meta tag found. This is essential for mobile responsiveness. 5. Missing H1 heading — Every page should have exactly one H1 heading that describes the main topic. This is important for SEO and accessibility. 6. 18 images missing alt text — Found 18
24 more critical fixes + quick wins in your full report
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AI Visibility
How likely AI assistants like ChatGPT, Perplexity, and Gemini are to cite your brand
Technical Issues
Your site has no structured data — the machine-readable labels that tell AI what your business does, what you offer, and why you're an authority. Without this, AI assistants are much less likely to mention or recommend you.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Company Name",
"url": "https://yoursite.com",
"description": "Brief description of your business",
"sameAs": [
"https://twitter.com/yourhandle",
"https://linkedin.com/company/yourcompany"
]
}
</script>AI assistants love Q&A content — it's the easiest format for them to extract and quote. Add a Frequently Asked Questions section to your page, and you'll significantly increase your chances of being cited in AI-generated answers.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What does your company do?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We provide [your service]. Our solution helps..."
}
}]
}
</script>Your page has very few headings and paragraphs. AI assistants need well-organized, text-rich content to understand and recommend your site. Add clear headings, descriptive paragraphs, and detailed information about your offerings.
Your site is missing identity markup that tells AI engines "we are [Company X], and here's what we do." Adding this helps AI assistants recognize your brand as an authority and recommend you by name.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Company",
"url": "https://yoursite.com",
"logo": "https://yoursite.com/logo.png",
"sameAs": [
"https://twitter.com/yourhandle",
"https://linkedin.com/company/yourcompany",
"https://github.com/yourorg"
],
"contactPoint": {
"@type": "ContactPoint",
"email": "hello@yoursite.com",
"contactType": "customer service"
}
}
</script>Your meta description is under 80 characters. AI engines use this as a quick summary of your page. Write a clear, factual description (120-160 characters) that explains what your business does and why it matters.
<!-- Aim for 120-160 characters with clear, factual information -->
<meta name="description" content="[Your Company] provides [specific service] for [target audience]. Founded in [year], we serve [number]+ customers with [key differentiator].">How does AI see Baidu?
When users ask AI about your industry, are you recommended?
See how ChatGPT, Claude, Perplexity, and Gemini talk about Baidu
SEO & Technical Issues (27)
Enable HTTP Strict Transport Security to force HTTPS connections.
# Nginx:
add_header Strict-Transport-Security "max-age=31536000; includeSubDomains" always;
# Apache (.htaccess):
Header always set Strict-Transport-Security "max-age=31536000; includeSubDomains"
# Next.js (next.config.js headers):
{ key: 'Strict-Transport-Security', value: 'max-age=31536000; includeSubDomains' }Add a Content-Security-Policy header to prevent XSS and injection attacks.
# Nginx:
add_header Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline'; style-src 'self' 'unsafe-inline';" always;
# Apache (.htaccess):
Header set Content-Security-Policy "default-src 'self'; script-src 'self' 'unsafe-inline'; style-src 'self' 'unsafe-inline';"
# Next.js (next.config.js headers):
{ key: 'Content-Security-Policy', value: "default-src 'self'; script-src 'self' 'unsafe-inline'" }No viewport meta tag found. This is essential for mobile responsiveness.
<meta name="viewport" content="width=device-width, initial-scale=1">Every page should have exactly one H1 heading that describes the main topic. This is important for SEO and accessibility.
<h1>Your Main Page Heading</h1>
<!-- Only use one H1 per page. Make it descriptive and include your target keyword. -->Found 18 of 22 images without alt attributes. Alt text is critical for accessibility (screen readers) and SEO (image search).
18 of 22 images have no alt attribute. Screen readers cannot describe these images to visually impaired users.
Server responded in 4.4s. Aim for under 200ms Time to First Byte (TTFB). Check your server configuration, database queries, and hosting performance.
11 scripts without async or defer attributes. These block page rendering. Add defer or async to non-critical scripts.
Set X-Content-Type-Options: nosniff to prevent MIME-type sniffing.
# Nginx:
add_header X-Content-Type-Options "nosniff" always;
# Next.js (next.config.js headers):
{ key: 'X-Content-Type-Options', value: 'nosniff' }Set X-Frame-Options to prevent clickjacking attacks.
# Nginx:
add_header X-Frame-Options "SAMEORIGIN" always;
# Next.js (next.config.js headers):
{ key: 'X-Frame-Options', value: 'SAMEORIGIN' }Add a Referrer-Policy header to control information leakage.
# Nginx:
add_header Referrer-Policy "strict-origin-when-cross-origin" always;
# Next.js (next.config.js headers):
{ key: 'Referrer-Policy', value: 'strict-origin-when-cross-origin' }Add a Permissions-Policy header to control browser feature access.
# Nginx:
add_header Permissions-Policy "camera=(), microphone=(), geolocation=()" always;
# Next.js (next.config.js headers):
{ key: 'Permissions-Policy', value: 'camera=(), microphone=(), geolocation=()' }Missing og:title, og:description, og:image. Add these for better social media sharing previews on Facebook, LinkedIn, and Twitter.
<meta property="og:title" content="Your Page Title">
<meta property="og:description" content="Description for social sharing">
<meta property="og:image" content="https://yoursite.com/og-image.jpg">
<meta property="og:url" content="https://yoursite.com/page">
<meta property="og:type" content="website">Add a canonical link to prevent duplicate content issues in search engines.
<link rel="canonical" href="https://yoursite.com/current-page">Add a lang attribute to your <html> tag (e.g., lang="en"). This helps search engines and screen readers understand your content's language.
<html lang="en">
<!-- For other languages: lang="es", lang="fr", lang="de", lang="ja", etc. -->Add H2 subheadings to organize your content. Good heading hierarchy helps search engines understand your page structure.
Your site is missing a sitemap.xml file. Sitemaps help search engines discover and index all your pages. Submit one to Google Search Console.
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://yoursite.com/</loc>
<lastmod>2026-03-15</lastmod>
<priority>1.0</priority>
</url>
<url>
<loc>https://yoursite.com/about</loc>
<lastmod>2026-03-15</lastmod>
<priority>0.8</priority>
</url>
</urlset>Form inputs should have associated labels or aria-label attributes so screen readers can identify them.
Some text appears to use light colors that may not have sufficient contrast against the background. WCAG requires a minimum 4.5:1 contrast ratio.
Your HTML is 663KB. Large HTML documents take longer to parse. Consider lazy loading content or splitting into multiple pages.
Your page loads 12 scripts from external domains. Consider auditing trackers and widgets and deferring non-critical ones.
22 images don't use loading="lazy". Add lazy loading to below-the-fold images to improve initial page load.
Add JSON-LD structured data (Schema.org) to help search engines understand your content and earn rich snippets in search results.
Add twitter:card meta tags for optimized appearance when your pages are shared on Twitter/X.
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Your Page Title">
<meta name="twitter:description" content="A compelling description">
<meta name="twitter:image" content="https://yoursite.com/twitter-image.jpg">Add a <nav> element to help screen reader users quickly find the navigation. This is a WCAG 2.4.1 requirement.
<!-- Wrap your navigation in a <nav> element -->
<nav aria-label="Main navigation">
<ul>
<li><a href="/">Home</a></li>
<li><a href="/about">About</a></li>
<li><a href="/contact">Contact</a></li>
</ul>
</nav>Add a <main> element to identify the primary content area. Screen reader users use this to skip navigation.
<!-- Wrap your primary content in a <main> element -->
<main id="main-content">
<h1>Page Title</h1>
<p>Your primary content here...</p>
</main>Add a 'Skip to main content' link at the top of the page so keyboard users can bypass repetitive navigation.
<!-- Add as the first element inside <body> -->
<a href="#main-content" class="sr-only focus:not-sr-only focus:absolute focus:top-2 focus:left-2 focus:z-50 focus:px-4 focus:py-2 focus:bg-blue-600 focus:text-white focus:rounded">
Skip to main content
</a>
<!-- Add id to your main content area -->
<main id="main-content">
...
</main>Your Potential Score
36
Now
54
Potential
+18 points possible by fixing 32 issues
That moves you from F to D — above average
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What This Score Means for You
SEO issues — Your site may be losing 50-70% of potential Google traffic due to missing meta tags, broken structure, or indexing problems.
Not AI-ready — ChatGPT, Perplexity, and Google AI Overviews likely cannot cite your site. You're invisible to the fastest-growing search channel.
Security gaps — Missing security headers may flag your site as unsafe in browsers, hurting trust and conversions.
Slow loading — Sites loading in 3+ seconds lose 53% of mobile visitors (Google data).
Most of these issues have simple, copy-paste fixes. Check the code snippets above for quick solutions.
Security score: 0/100
Most security issues are 5-minute fixes — adding HTTP headers to your server config. Check the code fixes above for the exact headers to add — we include copy-paste code for Nginx, Apache, Vercel, and Netlify.
Score of 0 means your site has no security headers at all. Browsers may show security warnings to visitors.